Michael Guta says, “If you have an ecommerce site, you know it is not just enough to get potential customers to visit. The goal is to convert those visits to sales, and there are many ways to make that happen. But in its latest infographic, Vebology looks at ways to optimize your ecommerce checkout forms.
You are probably saying to yourself, if a customer is ready to check out, what difference will the forms make?
The answer is: more than you think.
Cart abandonment is a big problem for online retailers.
Vebology makes some recommendations that will help reduce high abandonment rates. The infographic starts out recommending the ecommerce site operators avoid creating a “forced” account registration process.
Everyone wants to collect customer data, but Vebology recommends you allow customers to make the choice of registering after they check out and not before. If the checkout experience is good, the vast majority of customers will create an account without being compelled”.

Problems with Ecommerce Checkout? Vebology Suggests These Fixes

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