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Wednesday, January 22, 2020
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ marketingexperiments-blog ’

‘Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)’ – MarketingExperiments

Paul Cheney says, “I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in […]

‘Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO’ – MarketingExperiments

Daniel Burstein says, “If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all […]

‘Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control’ – MarketingExperiments

Daniel Burstein says, “Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For example, we often hear from marketers that they don’t really have the time or resources to change their shopping cart in significant […]

‘The Most Shared MarketingExperiments Content from 2016’ – MarketingExperiments

Paul Cheney says, “Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 […]

‘Advice from three digital marketing experts on building your budget’ – MarketingExperiments

Courtney Eckerle says, ““Management is doing things right; leadership is doing the right things,” according to Peter Drucker. Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should consider when planning yearly budgets. It’s a fantastic reference because it may just be a good idea to line the […]

‘The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process’ – MarketingExperiments

Daniel Burstein says, “Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship. All sales begin with customer understanding As with any relationship, it begins with an understanding of who the other party in the relationship is, […]

‘Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page’ – MarketingExperiments

Paul Cheney says, “Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses […]

‘Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition’ – MarketingExperiments

Paul Cheney says, “A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market. In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of […]

‘Page Layout Research: What the Where’s Waldo books can teach us about designing better pages’ – MarketingExperiments

Brian Street says, “What can Where’s Waldo, the lovable children’s book series of the ‘90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the users’ eye path. The “F” pattern, for instance, is commonly used for article heavy sites […]

‘5 a/b test ideas for mobile gaming apps’ – MarketingExperiments

Paul Cheney says, “We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. […]