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Saturday, October 24, 2020

‘4 min read Organic Social Media, the Marketing Tool That Sells Nothing to Anybody’ – ‘Entrepreneur’ Blog

Ryan Urban says, “Urgent: If you use your website to sell a product, idea or service, those little social media icons (in the top right corner, next to your products, or in your shopping cart) are most likely hurting your business. Remove them immediately. Seriously, like now. Contrary to popular belief, making your website more social, particularly relying on organic social media efforts, will not increase your sales. Instead, it will a) turn off Gen Y, boomer and senior shoppers; b) make your brand look unliked; and c) encourage people to leave your site. Here’s why: Social media icons... [...]

‘How to optimise PDFs for search engines’ – ‘Econsultancy’ Blog

Damon Rutherford says, “Optimising PDFs for search is one of the most overlooked SEO opportunities around today. The good news is that it isn’t hard to do, and as well as helping your website gain traffic, it also improves usability. As an SEO consultant I see companies in highly competitive markets implementing content marketing and link building strategies to improve their search rankings to increase visibility and sales. To improve search engine visibility (and avoid Google penalties) they target links from trusted, powerful websites that are in similar or complementary fields to... [...]

‘5 Technology Trends That Have The Power to Change Your Business’ – ‘Business.com’ Blog

Jayson DeMers says, “Technology is always changing; if you want your business to survive, you’re going to need to change with it. The past few years have been ripe with exciting changes to how we access the Internet and use technology to improve our own lives, and businesses have responded by developing new tactics to improve their infrastructure and online visibility. 2015 looks to accelerate these trends to a new level, keeping business owners on their toes as they struggle to stay ahead of the curve. No matter what you do, these five emerging technology trends are going to change your... [...]

‘E-commerce traffic: evaluating your success channels’ – ‘Experian Marketing Forward’ Blog

Tamara Barber says, “In a post last month, Rethinking search in the mobile age, I discussed how search has consistently been one of the top drivers of website traffic over the past decade. However, as important as search is, the share of search-driven visits to the top retail sites is falling as shoppers become increasingly mobile. In fact, our research found that consumers are increasingly drawn to retail websites through avenues other than search. Email and social media sites, for instance, are already major drivers of traffic to retail sites, and they’re getting even bigger“. E-commerce... [...]

‘How are brands optimising for mobile?’ – ‘Econsultancy’ Blog

Graham Charlton says, “Brands are making progress with their mobile strategies, though there’s still plenty to be done.  Our latest Quarterly Briefing, produced in partnership with Adobe, looks at The Quest for Mobile Excellence. Here are a few key findings from the report… Where are companies at with their mobile strategies? While 34% of company respondents have a defined mobile strategy that goes out at least 12 months, agency respondents are more sceptical“. How are brands optimising for mobile? ‘Econsultancy’ Blog  [...]

‘Quick Tips Video: 4 Easy Tricks to Grow Your List’ – Aweber Blog

Kristen Dunleavy says, “Whether you’re new to email marketing or you’re an email marketing champ, gaining more subscribers should always be on the top of your to-do list. But how? There are lots of ways you can grow your list, but we’ve narrowed it down to four easy tricks you can put to work today. Check out our latest episode of Quick Tips now”. Quick Tips Video: 4 Easy Tricks to Grow Your List Aweber Blog  [...]

‘Six Takeaways From Global eCommerce Events In New York’ – Forrester

Zia Daniell Wigder says, “Last week there were a couple of great events related to global eCommerce here in New York — Borderfree had its annual Global eCommerce Forum and Adyen held alocal merchant event. A few themes emerged: Omnichannel is now a must-have. At both events, omnichannel retail was front and center. Adyen underscored the opportunities inherent in integrating online and offline payments. At the Borderfree event, Stephen Sadove, the former chairman and CEO of Saks, kicked off the event with 10 disruptive trends. He declared that #1 and #10 were most important: #1 was the shift... [...]

‘How Emails Are Evolving into Mailable Microsites’ by Jay Baer

Baer says, ““The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possiblewithout leaving the inbox. When the book was published last fall, there were some definite signs of email heading in this direction. But in recent months, developments have accelerated. These changes will have a serious impact on how emails are designed and how em1ail success is measured. Here are some examples of new... [...]

‘Hashing Out Hashtags: What They Are & How to Use Them’ – HubSpot

Carly Stec says, “What do overalls, Mariah Carey’s Christmas album, and hashtags all have in common? Believe it or not, they are all products of the 90s. While hashtags didn’t rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.) Since then, you’ve seen them, you’ve used them, but it’s likely that you’re not quite sure why. You’re not alone. While the concept has been around for a while, the social application of hashtags is... [...]

‘Microsoft shows off new visual features in Windows 10, new Windows Store options’ – ‘Mashable’

Christina Warren says, “Aereo Glass is back! At its annual Build conference, Microsoft showed off some new features of Windows 10, including a more transparent look and feel. Microsoft’s Joe Belfiore, the corporate vice president of the operating system group, showed off a bunch of new Windows 10 features — including updates to Cortana and Microsoft’s new web browser, Microsoft Edge (nee Project Spartan). One of the big visual changes to Windows 10 is the re-addition of the transparent Aero Glass look from Windows Vista and Windows 7. “We’re trying to bring back... [...]