Baer says, ““The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possiblewithout leaving the inbox.

When the book was published last fall, there were some definite signs of email heading in this direction. But in recent months, developments have accelerated. These changes will have a serious impact on how emails are designed and how em1ail success is measured. Here are some examples of new email functionality that we need to pay attention to”.

How Emails Are Evolving into Mailable Microsites

Jay Baer’s ‘Convince & Convert’ Blog

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