‘How to optimise PDFs for search engines’ – ‘Econsultancy’ Blog
Damon Rutherford says, “Optimising PDFs for search is one of the most overlooked SEO opportunities around today.
The good news is that it isn’t hard to do, and as well as helping your website gain traffic, it also improves usability.
As an SEO consultant I see companies in highly competitive markets implementing content marketing and link building strategies to improve their search rankings to increase visibility and sales.
To improve search engine visibility (and avoid Google penalties) they target links from trusted, powerful websites that are in similar or complementary fields to their own. These links are valuable but sometimes hard to obtain – many websites have a policy of not linking to external websites (or implementing nofollow links) when the organisation is mentioned“.
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