No doubt, some Facebook marketers are doing well, while others are going broke. The secret to success is: 1. Attract targeted traffic to your fan page and 2. Properly monetize your fan page so people who arrive take action. It has been said that apps are the future of monetizing fan pages. When you consider […]

With so many people using smart phones these days, any business online needs to adjust its marketing plan. You need to meet your clients where they are; that is, on their phones. You need a way to place your information and offers in front of them, on their phone, in a way that requires very […]

When we consider the fact that 55% of video traffic will be mobile in 2015, we realize that any website using video (and most are) needs to be sure that its videos are easily accessed on mobile devices. But a second question arises once you accept the need for mobile video: What is the easiest […]

Zapable was launched yesterday by Andrew Fox and his brother Chris Fox. It’s the latest, and arguably the best, app builder software available to marketers. It builds a wide range of apps that can be used for many marketing purposes, but one opportunity that shouldn’t be overlooked is building apps for local merchants. These merchants, […]