No doubt, some Facebook marketers are doing well, while others are going broke. The secret to success is: 1. Attract targeted traffic to your fan page and 2. Properly monetize your fan page so people who arrive take action. It has been said that apps are the future of monetizing fan pages. When you consider that over 60% of Facebook traffic is now mobile, the use of apps makes sense. Now, there is a 5 step Facebook strategy that can help you pocket a tidy sum daily. You can discover the exact strategy and see a walk-through here: 5 step Facebook marketing strategy The key to this strategy is being... [...]

With so many people using smart phones these days, any business online needs to adjust its marketing plan. You need to meet your clients where they are; that is, on their phones. You need a way to place your information and offers in front of them, on their phone, in a way that requires very little effort on their part. The way to do that is with a phone app. A while back, Chris Fox and Andrew Fox developed software that lets anyone build an app without knowledge of XML, JavaScript or any of that technical stuff. They called their software Zapable. This week they have released a new, improved version... [...]

When we consider the fact that 55% of video traffic will be mobile in 2015, we realize that any website using video (and most are) needs to be sure that its videos are easily accessed on mobile devices. But a second question arises once you accept the need for mobile video: What is the easiest way to monetize this traffic? The best way to use mobile video for earning income is through mobile apps that support video. You can use apps to interact with the users as they are engaging with the content you make available in the app. The Fox brothers, Andrew Fox and Chris Fox, have created new software... [...]

Zapable was launched yesterday by Andrew Fox and his brother Chris Fox. It’s the latest, and arguably the best, app builder software available to marketers. It builds a wide range of apps that can be used for many marketing purposes, but one opportunity that shouldn’t be overlooked is building apps for local merchants. These merchants, including professionals such as doctors, dentists and lawyers, need to get their name and their business identity in front of clients and potential clients. Android and Apple apps are an ideal way of doing this, since you can update the app at any time and automatically... [...]