Zapable was launched yesterday by Andrew Fox and his brother Chris Fox. It’s the latest, and arguably the best, app builder software available to marketers. It builds a wide range of apps that can be used for many marketing purposes, but one opportunity that shouldn’t be overlooked is building apps for local merchants. These merchants, including professionals such as doctors, dentists and lawyers, need to get their name and their business identity in front of clients and potential clients. Android and Apple apps are an ideal way of doing this, since you can update the app at any time and automatically... [...]