Google Analytics allows you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. You can also perform cross-domain tracking using Google Tag Manager. Portent contributor Oeuyown Kim has shared an article on setting up and testing cross-domain tracking in Google Tag Manager. Kim says, “Cross-domain tracking is required on your site any time you see sessions broken up across root domains. There are a few common situations that might break up sessions in GA: Users Are Sent Through a Redirect This has been the most common offender in my experience.... [...]

Cross-domain tracking refers to the process of tracking multiple domains in a single Google Analytics property. It allows you to collect data from multiple websites into a single reporting view. Conversion Uplift contributor Neal Cole has published ‘A Guide To Cross-Domain Tracking in Google Analytics’ to help you extend your Google Analytics coverage and improve your marketing performance. Cole says, “You won’t need cross-domain tracking when users go between different sub-domains. Sub-domains are used to categorise different sections of a website, from blogs,... [...]