Performing Cross-Domain Tracking In Google Tag Manager
Google Analytics allows you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. You can also perform cross-domain tracking using Google Tag Manager.
Portent contributor Oeuyown Kim has shared an article on setting up and testing cross-domain tracking in Google Tag Manager.
Kim says, “Cross-domain tracking is required on your site any time you see sessions broken up across root domains. There are a few common situations that might break up sessions in GA:
Users Are Sent Through a Redirect
This has been the most common offender in my experience. A classic example is when a user submits a form and is sent through a redirect before hitting the thank you page.
In the example below, the user might start on ourdomain.com and be sent through the Eloqua redirect without the page loading long enough for the user to notice it:
This results in all of these form-fill conversions being attributed to referral traffic from Eloqua”.
Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Social Media Examiner has published a new video ‘Starting With Google Tag Manager: A Beginner’s Guide’ to help you start using Google Tag Manager. The […]
The Google Tag Manager enables the webmasters to manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code. It offers flexibility to everyone for managing the code without much technical expertise. To make Google Tag Manager more transparent and helpful, Google has added Custom Templates to […]
HubSpot has published ‘Beginner’s Guide to Google Tag Manager’. The guide aims at helping marketers use Google Tag Manager tag management system effectively as it makes the tagging process quite easy for them. Caroline Forsey says, “Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing […]
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