Google Tag Manager streamlines website tag management, allowing marketers to deploy and manage various tracking codes and snippets without needing direct access to the site’s source code. With its user-friendly interface and robust features, GTM simplifies tracking implementation, enhances data accuracy, and facilitates agile marketing strategies.

MOZ contributor Angela Petteys has published an informative article on Google Tag Manager.

She says, “Sites commonly use several different tags, and the amount of code needed to create them all can be overwhelming – especially if you’re trying to add or edit those tags by going directly into a site’s source code. Even if you’re experienced with coding, it can still be easy to make mistakes while creating tags. Plus, manual tagging can be very tedious and time-consuming. Google Tag Manager simplifies the tagging process by providing a user-friendly interface where people can quickly add, edit, and disable tags without having to touch source code.

Lessens reliance on web developers

Being able to work with tags without having to change source code makes it possible for marketers to get their work done without having to be as reliant on developers to handle tagging for them. Since developers typically have a lot of high-priority tasks to worry about, tagging often ends up being put on the back burner. So, GTM helps marketers work more efficiently while giving developers less to worry about. However, some support from developers is still necessary for things like adding container codes to a site and creating more complex customized tags.”

An Introduction to Google Tag Manager

MOZ

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