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Thursday, October 6, 2022

Steps to Optimize for Featured Snippets

Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. By getting indexed in these snippets, you can easily capture your prospects’ attention. BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero. He says, “This post includes a comprehensive overview of the different types of featured snippets and provides a step-by-step outline of how to increase your chances of appearing in the top position (along with advice about when you might... [...]

Four Steps to Get Your YouTube Video Featured in Google

YouTube video publishing allows you to grow your online reach to your target audience and promote your products. Search Engine Watch contributor Ann Smarty has shared four steps to help you get your YouTube video featured in Google’s featured snippet. She says, “YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets. Why YouTube? According to Ahrefs, YouTube.com ranks in the top five organic searches for 139,830,455 queries. Of those, it is... [...]

Rank Ranger’s Guide to Winning Featured Snippets

Featured snippets are selected search results that are featured on top of Google’s organic results. The appear below the ads in a box. By showing your business information in featured snippets, you can attract more traffic to your website. Rank Ranger contributor Darrell Mordecai has published the first part of ‘Hand-on Guide to Winning Featured Snippets’. Mordecai says, “In part one of this guide we will be covering: Why Google creates Featured Snippets in the first place How to find Featured Snippet opportunities Let’s jump in… WHY DOES GOOGLE PRODUCE FEATURED... [...]

Aja Frost on Topic Clusters, Featured Snippets, Image SEO & Suggested Clips [Video]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick has published a video interview with HubSpot’s Aja Frost. In this video Frost talks about the importance of Topic Clusters, Featured Snippets, Image SEO & Suggested Clips. Brick says, “Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot,... [...]

Featured Snippets Essentials: What to Know & How to Target [On-Demand Webinar]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured snippets and how Google dishes them out; Identify and track opportunities for your business to win on the SERPs; Use Moz tools like STAT to help you stay on top of your SEO game. Featured Snippets Essentials: What to Know & How to Target MOZ  [...]