YouTube video publishing allows you to grow your online reach to your target audience and promote your products.

Search Engine Watch contributor Ann Smarty has shared four steps to help you get your YouTube video featured in Google’s featured snippet.

She says, “YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through both video carousels and featured snippets.

Why YouTube?

According to Ahrefs, YouTube.com ranks in the top five organic searches for 139,830,455 queries. Of those, it is being featured for 1,177,203 queries (as of September 2020).

YouTube video featured snippets on Google

[Screenshot source: Ahrefs as of September 2020]

This makes YouTube one of the most featured domains out there.

For comparison, en.wikipedia.org is being featured for 2,644,918 search queries (again, according to Ahrefs data)”.

Google’s featured snippets: How to get your YouTube video featured in Google

Search Engine Watch

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