To grow your business, you need to continue to work on your SEO. To achieve the best SEO results, keeping your SEO strategy aligned with the search engine algorithm is essential. Search Engine Journal has published an easy 4-step guide to improving SEO with powerful topic clusters. The SEJ team says, “Today, we’re going to travel down the content rabbit hole, and peer through the SEO looking glass, if you will. You’ll discover how to easily merge content creation and SEO to help your website successfully rank at the top of search engine results pages (SERPs) using topic clusters. Your... [...]

What is a topic cluster? Image result for topic clusters A topic cluster is multiple pieces of content grouped by a shared topic and related subtopics. As a whole, these pages offer comprehensive coverage of a specific subject. That enables visitors to satisfy their search query while visiting your site. HubSpot contributor Mimi An has published a new guide ‘Topic Clusters: The Next Evolution of SEO‘. She says, “TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related... [...]

Topic clusters help you to organize and present your blog content to the visitors. The clusters contain the topic and sub-topics of your blog for informing your audience what you have to offer them and secondly, to persuade the search engines. SEMrush contributor Connor Lahey has published a step-by-step guide to help you understand and use topic clusters. Lahey says, “Regardless of your organization’s industry, you can boost your digital media marketing efforts by delivering thoroughly thought-out content. In this next section, we’ll cover the steps you will need to create topic clusters. Step... [...]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick has published a video interview with HubSpot’s Aja Frost. In this video Frost talks about the importance of Topic Clusters, Featured Snippets, Image SEO & Suggested Clips. Brick says, “Aja Frost (@ajavuu) is the senior SEO strategies at Hubspot,... [...]