Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first.

By getting indexed in these snippets, you can easily capture your prospects’ attention.

BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero.

He says, “This post includes a comprehensive overview of the different types of featured snippets and provides a step-by-step outline of how to increase your chances of appearing in the top position (along with advice about when you might not want to).

Key Takeaways for Marketers and SEOs

  • “Zero position” featured snippets have a click-through rate of 35.1%.
  • Position one results have a click-through rate of 28.5% if a featured snippet is not displayed at position zero. Position one results on search engine results pages (SERPs) with a featured snippet have a click-through rate of 23.3%.
  • Optimizing for position zero is generally a good idea for all types of pages (content, landing pages, about pages, etc.).”

How to Optimize for Featured Snippets and Position Zero

BrightEdge
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