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Thursday, September 16, 2021

eCommerce in a “Cookieless” World [Report]

Affiliate Summit has published a new report titled ‘eCommerce in a “Cookieless” World’. The Affiliate Summit team says, “It’s already happening — Apple’s Safari and Mozilla Firefox have given third party cookies the boot, with Google Chrome racing to phase them out by 2022. What does this mean for eCommerce? How does it affect affiliates, networks, publishers and advertisers? Basically, everything changes — from tracking and monitoring sales to conversions and attribution across the entire user journey. The new “cookieless” world comes with some BIG challenges.... [...]

The state of voice post holidays

Voice was assumed to be the next driver of ecommerce but the things do not show the promising situation around. Econsultancy’s Patricio Robles has reported that only two percent of the Amazon Alexa-powered devices have made purchases using voice this holiday season. Robles has also highlighted some other facts about the state of voice and its business impacts. Talking about the state of voice, Robles says, “Beyond the fact that usage of voice-based devices is increasing in percentage terms, one of the best ways to assess the market is to look at how consumers are interacting with... [...]

‘Mixing Social Media and eCommerce: It’s all about Quality and not Quantity’ by Jimmy Huber

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Jimmy Huber’s latest SaleHoo Newsletter article is titled “Mixing Social Media and eCommerce: It’s all about quality and not quantity”. [Blog] […]  [...]

‘E-commerce Advantage’ – ‘Web Marketing Today’ Newsletter

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Dr.Ralph Wilson has released the latest issue of ‘Web Marketing Today’ newsletter. The featured article is titled “E-commerce Advantage”. [Newsletter] […]  [...]