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Monday, November 23, 2020

Survey reveals decline in voice search usage

Voice search has been expected to bring a lot many opportunities for different sectors in online business as the growth of mobile has been exceptional. The Higher Visibility team has published its findings from the surveys conducted in 2017 and 2018 highlighting the usage of voice search. Some of the catchy findings are: In 2018, 40% people said they don’t use voice search against 28.7% in 2017 During these two years the voice search users who used it at least once per week decreased from 27% to 21%. Talking about the voice search loyalty, Adam Heltzman says, “Still, voice search... [...]

The state of voice post holidays

Voice was assumed to be the next driver of ecommerce but the things do not show the promising situation around. Econsultancy’s Patricio Robles has reported that only two percent of the Amazon Alexa-powered devices have made purchases using voice this holiday season. Robles has also highlighted some other facts about the state of voice and its business impacts. Talking about the state of voice, Robles says, “Beyond the fact that usage of voice-based devices is increasing in percentage terms, one of the best ways to assess the market is to look at how consumers are interacting with... [...]