Exposure Ninja has published the latest episode of the Digital Marketing podcast ‘How to Fix Your Digital Marketing Strategy’. The Exposure Ninja team says, “Tim and Jess discuss how you can fix your digital marketing strategy and get it delivering the leads, sales, and revenue you need to take your business to the next level. To fix your machine, you can watch a replay of Tim’s “Fix My Marketing Machine” webinar (a real MUST WATCH). They also include their regular “Brand of the Week” and “Marketing Fail of the Week”. The “Brand of the Week” is this rather impressive... [...]

To create an effective digital marketing strategy, you need to understand the fundamentals. Digital Marketing Institute has published a new e-book ‘A Comprehensive Guide to Digital Marketing Strategy’. Ekaterina Walter says, “Creating a digital marketing strategy isn’t just about making a document or a flashy presentation. It’s much more than that and businesses need it to succeed in today’s competitive consumer-driven market. An effective digital marketing strategy is the North Star that guides your marketing team. It’s an approach that allows you to innovate within... [...]

ContentSparks has just released a new training package, Digital Marketing Strategy Workshop. They point out that if you don’t have strategic objectives for your business, you are likely to waste both time and money on the shiny objects that are continually appearing in our environment: video this, Facebook that, or AI the other. What is your vision for how your business will help people and earn an income for that help? You need to get that question answered correctly before you set about laying in tools to make it happen. Otherwise, the tools probably won’t be up to the task. Digital... [...]

Neil Patel has published a new video ‘The Best Digital Marketing Strategy You’ve Never Tried’ revealing a unique digital marketing strategy. He says, “The best digital marketing strategy you’ve never tried. I’ve tried a lot of marketing tactics over the year, and I’ve tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you’re in. Other tactics just don’t work as well. And some tactics work specifically for specific industries. But when you look at the ones that work really,... [...]

Image Source: Pixabay Our growing attachment to technology and daily use of the internet continues to influence almost every part of the way a business is run. Marketing, specifically, has evolved tremendously. For example, relying solely on word-of-mouth marketing to boost brand awareness and keep customers rolling in is a thing of the past. And so is a strategy that consists exclusively of traditional marketing. Digital marketing is becoming one of (if not the most) popular methods of marketing for businesses and non-profit organizations. Marketers are leveraging the fact that most people engage... [...]

A strong digital marketing strategy enables you to increase your website traffic, get more leads and increase sales. According to Smart Insights, 45% of companies do not have a well defined digital marketing strategy. To help you craft an effective digital marketing campaign strategy for your business, Exposure Ninja contributor Susanna Kemp has shared a 11-step guide. Kemp says, “Reviewing examples of business success is a great way to learn about what makes an effective digital marketing campaign. But how do you put this into practice for your business? The experts at Exposure Ninja have... [...]

A digital marketing strategy that improves your sales and helps in establishing your brand – is something every marketer wishes to achieve. Forming such a strategy requires in-depth analysis of the tools that can be used and the approaches behind them. State of Digital contributor Morgen Henderson has shared a five-step plan to create and implement an integrated digital strategy. Henderson says, “Here’s a step-by-step to assess your marketing so you can create and implement an integrated digital strategy. Evaluate What You’re Working With You can’t plan a strategy unless you fully... [...]