Strategic Objectives vs. Shiny Objects #ad

ContentSparks has just released a new training package, Digital Marketing Strategy Workshop. They point out that if you don’t have strategic objectives for your business, you are likely to waste both time and money on the shiny objects that are continually appearing in our environment: video this, Facebook that, or AI the other. What is your vision for how your business will help people and earn an income for that help? You need to get that question answered correctly before you set about laying in tools to make it happen. Otherwise, the tools probably won’t be up to the task. Digital... [...]