A Comprehensive Guide to Digital Marketing Strategy [E-book]
To create an effective digital marketing strategy, you need to understand the fundamentals.
Digital Marketing Institute has published a new e-book ‘A Comprehensive Guide to Digital Marketing Strategy’.
Ekaterina Walter says, “Creating a digital marketing strategy isn’t just about making a document or a flashy presentation. It’s much more than that and businesses need it to succeed in today’s competitive consumer-driven market.
An effective digital marketing strategy is the North Star that guides your marketing team. It’s an approach that allows you to innovate within your organization, acquire and retain customers and show off your team’s capabilities. It’s also a driving factor that will give your executive team confidence in your team’s ability to contribute to positive business impact.
It’s true that many digital marketing teams don’t have clear strategic guidance from executives and there are challenges for marketers and CMOs in 2023. But that’s no excuse for not having a strategic plan in place. It does take time and effort to produce and research is a key part of that (download our digital marketing strategy template if you need help in that area).”
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