Five steps to create a digital strategy
A digital marketing strategy that improves your sales and helps in establishing your brand – is something every marketer wishes to achieve. Forming such a strategy requires in-depth analysis of the tools that can be used and the approaches behind them.
State of Digital contributor Morgen Henderson has shared a five-step plan to create and implement an integrated digital strategy.
Henderson says, “Here’s a step-by-step to assess your marketing so you can create and implement an integrated digital strategy.
Evaluate What You’re Working With
You can’t plan a strategy unless you fully understand what you’re working with. That’s why your integrated digital strategy plan starts with a massive inventory.
This inventory is crucial. The amount of detail and effort you go into for this stage directly affects what you’re able to achieve in every step after.
If you’re an in-house marketer, congratulations! Getting access to the information you need will be much easier than your compatriots working with clients”.
Comments are closed.
