Understanding Conversion Rate Optimization for B2B [Video]
Conversion Rate Optimization (CRO) is the process of increasing the percentage of users or website visitors to take the desired action.
MOZ has published a new Whiteboard Friday video ‘Understanding Conversion Rate Optimization for B2B’ featuring Austin Peachey.
The MOZ team says, “Obility’s Austin Peachey joins us once again to discuss conversion rate optimization (CRO) — specifically for B2B companies.
B2B SEOs know that, compared to B2C businesses, the sales cycle in B2B means multiple visits from potential customers before they make their final purchase. To help you encourage conversion, Austin covers four areas for optimization.”
Comments are closed.