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Deloitte: E-commerce holiday sales to grow by 17-22%
According to the new statistics released by research firm Deloitte, the 2018 e-commerce holiday sales will grow by 17-22% and retail holiday sales will grow by 5 to 5.6%. The company has stated that the e-commerce sales are expected to reach $128 to $134 billion during the 2018 holiday season. Deloitte’s US economic forecaster Daniel Bachman says,... [Read more]
‘The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform’ Webinar 1.00 pm EDT
Digital Marketing Depot is hosting a webinar on ‘The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform’ on Thursday, October 18 at 1.00 pm EDT. The DMD team says, “Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or... [Read more]
‘Paid Search Tactics That Drive Quality Inbound Calls’ Webinar October 30
Digital Marketing Depot is hosting a webinar on ‘Paid Search Tactics That Drive Quality Inbound Calls’ on Tuesday, October 30 at 1.00 pm EDT. The DMD team says, “Join our paid search and call analytics experts as they provide nearly a dozen new paid search tactics that will drive more qualified calls to your business. You’ll hear... [Read more]
Email: Why People Unsubscribe and How Marketers Can Optimize [Podcast]
The eMarketer team has published a podcast on ‘Email: Why People Unsubscribe and How Marketers Can Optimize’. eMarketer team says, “B2B analyst Jillian Ryan talks about the continued importance of email to marketers. She breaks down the main reasons that companies are using email marketing. She addresses some concerns around how consumers... [Read more]
Targeted emails vs. email blasts – here’s what you should know
When it comes to email marketing, marketers either choose the mass mailing technique or the targeted marketing campaigns. As it is clear targeted campaigns have better chances to get more conversion as they reach the right groups of people. eMarketer columnist Rimma Kats has published an article on sending targeted emails vs. the email blasts. Kats... [Read more]
Shark Kevin Harrington Helps Online Marketers #ad
You probably have heard of Kevin Harrington. He is one of the original sharks of the Shark Tank TV program. We still see him occasionally on reruns. Before that, he made his fortune as the creator of the As seen on TV brand. Harrington’s experience has made him a master of the Perfect Pitch. He has sold products and services in all kinds of situations.... [Read more]
Influencer Marketing: how improve your marketing and calculate the ROI
Buffer contributor Brian Peters has published a podcast to help marketers understand how to get started with influencer marketing. This guide also helps marketers easily calculate their influencer marketing ROI. Peters has shared the following facts about the influencer marketing. “Influencer marketing is here to stay. Beauty, business, and... [Read more]
Four tips to get your content found online
Creating great content is one thing and putting it in front of your target market is another thing. You need to make all the efforts to create content that satisfies the search engine algorithms and lets your content reach the desired segment of people. Content Marketing Institute columnist Julia McCoy has shared four tips to help marketers create content... [Read more]
Here’s a 9-step guide to improve your content’s readability
When it comes to achieving success in content marketing you need to put great efforts at every step whether it is content creation or distribution. Presentation matters a lot and in content marketing you need to be careful so that your content is put in such a way that people like to read it. To help marketers improve their content’s readability,... [Read more]
Improve your conversion rates with these eleven tasks
Improving conversion rate is the highest priority in every marketer’s life. You need to stay consistent and creative for achieving this tough target. Content Marketing Institute columnist Mike Kamo has shared a list of eleven things that you should do every month to improve conversion rates. Kamo says, “How do you improve your conversion... [Read more]
This Econsultancy guide can help you easily create GIFs in Photoshop
Econsultancy contributor Lizzy Hillier has shared a comprehensive guide to help marketers create GIFs in Photoshop. Hillier says, “Whether it’s down to lack of man-power or lack of creativity, you don’t need to be a design expert to be able to create simple, eye-catching GIFs that can add a new dimension to your social channels, website or... [Read more]
These lead generation forms can help you convert more leads
HubSpot columnist Kristen Baker has shared twenty-two examples of the lead generation forms that can help marketers convert more leads. Baker says, “That’s why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions. While... [Read more]
