Account-Based Marketing: The Art of the Start [eBook]
The Dun & Bradstreet, Inc. has published a free ebook titled ‘Account-Based Marketing: The Art of the Start’.
Dun & Bradstreet team says, “One of the biggest roadblocks to winning with ABM is access to data and the ability to leverage that data for increased insight and account selection.
With insights from more than 100 B2B marketers, The Art of the Start, includes tips from sales and marketing leaders who have successfully executed their own ABM campaigns.
- The State of ABM – how B2B companies currently address ABM
- Data Challenges – what is impeding starting a program, how companies view their ability to use data strategically
- Tips from the Experts – practical advice gleaned from interviews with B2B marketing leaders”.
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