Latest News
‘Are Your Leads Really Prospects for Sales?’ – Convince & Convert Blog
Jeffrey L. Cohen says, “Content marketing is not really the new kid on the block anymore. It’s something nearly all marketers claim to practice. Even though there are still some that are creating content for content’s sake, the marketers who are successful are the ones who approach it with a strategy. This is no different than any other kind... [Read more]
‘Dominate Your Niche: 5 Online Marketing Trends to Leverage’ – Business.com
Abdullahi Muhammed says, “Online marketing is the main avenue for most businesses to get their messages out into the world. The statistics in 2016 reveal that digital ad spending will surpass TV ad spend, which is a major milestone that has been coming for years. In order to stay on top of the game, businesses have to be aware of the latest trends... [Read more]
‘Why You Should “Get Scrappy” with Your Marketing’ – AWeber
Olivia Dello Buono says, “Let’s rethink marketing for a second. What if we did away with the notion of bigger, louder and shinier, and started focusing on the things that, y’know, really work? That’s the concept behind Nick Westergaard’s new book, Get Scrappy, in which he addresses a business problem that, in most cases, is self-inflicted.... [Read more]
Your WordPress blog may be at risk of hacking #ad
WordPress is a popular platform for blogs and other websites. That’s because it’s so easy to use. People have flocked to this quick way to build and maintain a site, but this popularity has it’s dark side, too. So many people, all using the same online software, form a big target for hackers. When they find a vulnerability in WordPress,... [Read more]
‘Email Marketing: Test ideas for five types of email’ – MarketingExperiments
Daniel Burstein says, “Testing your email marketing can help power some pretty impressive results – like a 100% increase in clickthrough or a 114% boost in revenue. But … let’s be real … it is harder to test your email than to just send a single version of the email idea you come up with. One challenge with email marketing – to keep... [Read more]
‘How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About’ – MOZ
MOZ team says, “SEOs and executives speak different languages. It’s a simple fact, but it’s one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what’s standing between you and getting the C-suite buy-in... [Read more]
‘Four key trends in the use of predictive analytics’ – Econsultancy
Nikki Gilliland says, “Many marketers are cottoning on to the benefits of using predictive analytics. By using consumer data to understand, forecast and influence behaviour, the aim for digital companies is to increase loyalty and enhance customer experience in the long-term. Our all-new Predictive Analytics Report, in association with Red Eye,... [Read more]
‘Facebook Messenger Platform gets updated: here’s what you need to know’ – Marketing Land
Tamar Weinberg says, “In a little over two months since Facebook Messenger Platform was launched, the bot app landscape has changed pretty significantly. According to an update provided by Facebook’s David Marcus, Vice President of Messaging Products, the platform is attracting brands and businesses throughout, with more than 11,000 bots having... [Read more]
‘How e-commerce SEO matters in strategic redesign of web shops’ – Search Engine Land
Trond Lyngbø says, “Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured it into a tray, sprinkled icing sugar all over it, and were just about to pop the creation into the oven… when you remember that you forgot to add eggs! You’d have to do... [Read more]
‘From Infoproducts to Software Rockstar, with ConvertKit’s Nathan Barry’ – Copyblogger
Caroline Early says, “This week on Rainmaker Rewind, Chris Ducker welcomes Nathan Barry of ConvertKit to Youpreneur. Nathan and Chris dive into the story behind ConvertKit and the fundamentals of email service providers. And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM. Youpreneur. Chris Ducker... [Read more]
‘A Crash Course: Start an Online Business in Three Steps’ – MarketingProfs
Stephen Moyers says, “Starting an online business can be daunting. But, instead of being overwhelmed, think about it as an exciting journey. Focusing on the important components common to all companies, and organizing them into manageable chunks, can help. Consider this a crash course in entrepreneurship. Make a Checklist With the ascendance of... [Read more]
‘What the heck is going on with Google Keyword Planner?’ – Search Engine Land
Ginny Marvin says, “First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close variants. A Google spokesperson has confirmed with Search Engine Land that users do not have to have an active campaign to use Keyword Planner. On... [Read more]
