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Genia Stevens says, “Brands that run a successful blog will have a community of readers who are engaged with their content. Having dedicated readers can increase traffic, generates leads, boost SEO rankings, generate revenue and even assist in brand management. The Bleacher Report is a good example of how a blog can evolve into a brand. The Bleacher... [Read more]

Jordan Elkind says, “The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously engaging customers with relevant content seamlessly across channels,... [Read more]

Ginny Marvin says, “Google announced it will be adjusting how Dynamic Search Ads are triggered over the next few months. The goal is to improve ad relevance on queries. From the announcement: For example, ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like “iced coffee.” As... [Read more]

Kayla Matthews says, “A marketing funnel is the process that leads a prospective customer through several stages on their way toward purchasing your product. It goes something like this: A lead becomes a prospect, who becomes a customer, who becomes (if you’re lucky) a repeat customer. The whole thing probably sounds daunting, and it kind of... [Read more]

Marcia Riefer Johnston says, ““I like the energy.” That’s how a friend recently described the e-newsletter written by CMI Chief Strategy Officer Robert Rose. Content Strategy for Marketers started in January 2015. Week after week, Robert gives us peeks into his consultations with clients who are slogging it out every day in the trenches... [Read more]

Kristina Jaramillo says, “Recent research shows that most LinkedIn programs do not drive revenues. In fact, studies show that only 1 in 5 sales, marketing and business leaders are able to clearly demonstrate a social media ROI. I believe this is because these leaders are focused on brand awareness, brand engagement and the top of the funnel. LinkedIn... [Read more]

Daniel Sumner is a blogger who flies under the radar, but who make consistent earnings month after month. In his Blogger’s Roadmap 2016, he shows how he does it, and how other marketers can do it, too. Blogging is an online opportunity for anyone who has something to say. And you can do it from anywhere in the world. If you do it right and advertise... [Read more]

Entrepreneur team says, “On this episode of #3MinThursdays, 7Twelve Marketing’s Mikhail Alfon explains five easy sales techniques that are sure to help improve your closing ratio. These basic, yet key ideas are vital for connecting with your prospect and understanding exactly what it will take to get their business. Alfon says that while... [Read more]

Ayaz Nanji says, “Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto. The report was based on data from a survey of 1,000 professional marketers and 1,012 owners of small- and... [Read more]

Rebecca Pollard says, “Searching for a tactic to send more traffic to your website sign up forms and grow your email marketing audience? Facebook’s a good option. With 1.65 billion monthly users, Facebook gives you a huge audience, who you can connect with, drive to your site and get to join your subscriber list. At AWeber, Facebook ads are... [Read more]

Stephan Spencer says, “When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m all about getting the most bang for my buck (and effort). Because of this, it pains me to see other content marketers making these simple and easy-to-fix mistakes in their campaigns. Last... [Read more]

Drew Eastmead says, “Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such as the user experience you provide on your website, you will be creating a house on top of a weak foundation. As your company’s content architect, it’s important to understand the five basic steps... [Read more]