‘How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About’ – MOZ

MOZ team says, “SEOs and executives speak different languages. It’s a simple fact, but it’s one that often acts as a blocker for getting your ideas and investments approved. A simple change in how you communicate your marketing goals, triumphs, and challenges could be what’s standing between you and getting the C-suite buy-in that’s integral to your success. In today’s Whiteboard Friday, Rand helps you translate your marketing jargon into financial metrics and data that the folks in charge will actually care about”.

How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About

MOZ