Olivia Dello Buono says, “Let’s rethink marketing for a second.

What if we did away with the notion of bigger, louder and shinier, and started focusing on the things that, y’know, really work?

That’s the concept behind Nick Westergaard’s new book, Get Scrappy, in which he addresses a business problem that, in most cases, is self-inflicted. Great marketing isn’t about having a big ad budget or keeping up with the social network of the week; it’s about working smart with what you have.

“More isn’t always better. Sometimes it’s just more.” – Nick Westergaard

We’ve praised the idea of doing more with less (see: The Art of Tidying Up Your Email List and A Minimalist Marketer’s Guide to Split Testing), but adopting “the scrappy mindset” goes beyond a digital detox”.

Why You Should “Get Scrappy” with Your Marketing


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