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David Koji says, “Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked... [Read more]

Ginny Marvin says, “Bing Ads has launched its first bid strategy, Enhanced CPC, aimed at automatically optimizing bids for conversions.Enhanced CPC is powered by machine learning that analyzes various signals that indicate whether a searcher is more likely to convert based on past conversions. “When you enable Enhanced CPC for your campaign,... [Read more]

Sophia Bernazzani says, “With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.And while Facebook’s targeting options make it easier for you to get your ads in front of the people you really care about, it’s ultimately... [Read more]

Brad O’Brien says, “When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality.Facebook dominates in terms of ad dollars and performance and has the user base and engagement... [Read more]

Richard Smith says, “Video marketing is the new elixir to growth and best consumed in cohesion to the social media platforms.While video marketing can propel the brand to newer heights, social platforms enhance the affordability and accessibility of the same.Be it Facebook, Twitter or other networking sites video-centric content has the ability... [Read more]

Joy Hawkins says, “Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered.So, what can multi-location... [Read more]

Nandini Rathi says, “Traditional marketing has a single focus: getting more sales. But in today’s always-connected world, the consumer’s journey is less linear and more complicated. Your marketing must constantly adapt to customer behavior, which means it can’t revolve around sales and sales alone. In this age of hyper-personalization,... [Read more]

Ben Davis says, “There’s an old surrealist gag by a comedian called Harry Hill that goes ‘Text messaging?! What’s wrong with a good old-fashioned chain of beacons, hmm?’I think I’m remembering that right.Anyway, it leads me to ask – are iBeacons a legitimate advancement in push communications, or are they... [Read more]

Lindsay Kolowich says, “Even your top performers can lose focus during the summer.Warmer months mean more distractions, and with key decision makers on vacation, a potential drop in leads. This is a toxic combination for sales reps and their managers.Sales leaders that fall back on run-of-the-mill motivation techniques struggle to drive their... [Read more]

Julie Joyce says, “I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is!I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any... [Read more]

Matt McGee says, “WordPress is prioritizing speed with version 4.6 of its uber-popular content management software, which is now available for download from WordPress.org or via existing dashboards.This version speeds up the management of both themes and plugins by allowing both to be added, updated or deleted from a single page — no need... [Read more]

Zak Stambor says, “The image-focused social network has been on a rapid sprint to catch up to Facebook and Google with its advertising offerings.Pinterest Inc. today launched Promoted Videos, which enable U.S. and U.K. retailers and other marketers to pay to ensure that a certain number of consumers will see a video it shares on the social network.The... [Read more]