Latest News
‘The Data Digest: Sports, Spectators, And Screen Time’ – Forrester
Anjali Lai says, “Sports fans around the world are having a heyday: From the Copa America soccer tournament in the US to the European Champions Cup across the pond, and from live Wimbledon matches to the imminent Summer Olympic Games, there is no lack of global sports entertainment at this moment. Sports teams have always brought people together... [Read more]
‘A Simple Way Out of Your Precarious Freelance Income Problem’ – Copyblogger
Pamela Wilson says, “Freelancing. That’s the life, isn’t it? Total control. Total freedom. Abject terror. Don’t get me wrong. There’s a lot to be said for the freelance life. You’re in charge of your own time. You pick and choose the projects you’ll take on. You select your clients. When it’s all working the way it’s supposed to,... [Read more]
‘Do keyword rankings even matter anymore?’ – Search Engine Land
Winston Burton says, “Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they could not find what... [Read more]
‘How to maintain content marketing focus in long-running SEO programs’ – Marketing Land
Rebecca Lieb says, “A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a two-plus-year run. The presentation outlined preparation and research, steps in execution, performance measurement and communication to teams. Our goals have been aggressive, requiring a high... [Read more]
‘A day in the life of… an email deliverability consultant’ – Econsultancy
Ben Davis says, “We’ve had lots of interesting ‘day in the life’ profiles so far. Most of them have looked at ad tech or content and social roles. For this feature, we delve into the world of email and chat to William Astout, deliverability consultant at SmartFocus. Please describe your job As an Email Deliverability Consultant... [Read more]
‘5 Ways to Supercharge Sales with Predictive Lead Scoring’ – HubSpot
Sean Zinsmeister says, “Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring. If you’re wondering whether... [Read more]
‘eBay goes AMP, sign it might break out past news?’ – Search Engine Land
Barry Schwartz says, “eBay announced they are now serving over eight million pages using AMP, Google’s accelerated mobile project initiative. This is the first major non-news site that has deployed AMP widely in a production setting. eBay said deployed it for many product and category-based pages for mobile only. They even gave example URLs... [Read more]
‘Scaling content marketing to a global level’ – Marketing Land
Rebecca Lieb says, “Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly realizing content must permeate the entire organization. This applies globally just as much as it does regionally. Yet scaling content up to a global level brings with it a host of challenges. Creating... [Read more]
‘The MozCon 2016 Community Speakers Have Landed!’ – MOZ
Erica McGillivray says, “That’s right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle. This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, we’ve been able to eliminate ~100 submissions... [Read more]
‘How to Pick the Perfect Color Combination for Your Data Visualization’ – HubSpot
Bethany Cartwright says, “Choosing any color scheme — whether for graphics, websites, brands, etc. — is a challenge in and of itself. That choice of colors sets the mood for anything and everything you create. When it comes to data visualization, color is especially important. The color scheme sets the tone of the imagery and each... [Read more]
‘Five key changes within the world of celebrity marketing’ – Econsultancy
Nikki Gilliland says, “Guaranteed headlines and increased consumer interest means that celebrities have always been a hot commodity for brands. Yet, in today’s ever-evolving social media landscape, a new type of personality is emerging. With insight from our new Future of Celebrity Marketing report, published in association with Celebrity Intelligence,... [Read more]
‘Help! I just launched a new website and my search rankings tanked!’ – Search Engine Land
Will Scott says, “Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you... [Read more]
