Latest News
’10 Smart Ways to Start B2B Marketing on LinkedIn Today’ – Business.com
Aaron Agius says, “While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.By the first quarter of 2016, the B2B social platform boasted more than 430 million users.When you add LinkedIn to your marketing strategy, you can build... [Read more]
”I Make Decisions’ Is the Best Way For Marketers to Introduce Themselves’ – Entrepreneur
Jim Joseph says, “It’s the one question we all get when we meet new people: “So what do you do?”For some folks, it’s a clear and specific answer — medicine, law, sales, etc. “I’m in pharmaceutical sales,” is an easy one for some people.For marketers, though, there is no easy answer because it depends on a variety of factors... [Read more]
’12 Blogging Mistakes Most Beginner Bloggers Make’ – HubSpot
Lindsay Kolowich says, “Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer... [Read more]
‘Bringing Order To Chaos: Unraveling the Social Technology Web’ – Forrester Blogs
Erna Alfred Liousas says, “Marketers have more choices then they really need when it comes to social marketing tools. Market fragmentation and consolidation, along with the internal organizational struggles we all face, make it a challenging time to be a marketer.But don’t worry — we’re here to help! After analyzing the marketplace and... [Read more]
‘Are payday lenders prepared for Google’s paid search ban?’ – Econsultancy
James Perrott says, “On the 11th May 2016, Google announced an update to its Adwords Policy on Lending Products.This introduced the policy of banning ads for payday loans and some related products on all Google ad systems from 13th July 2016.Further to this, Google is also banning ads for loans with an APR of 36% or higher in the US only.... [Read more]
‘Just Released: A New (Free) Way to Join the StudioPress Community’ – Copyblogger
Brian Gardner says, “Want to know the best part of my job?I have the privilege of gathering a community around our StudioPress products. I have the honor of helping people build businesses based on the products we create.I didn’t set out for the place where I’ve landed. And yet today, I wouldn’t change a thing.To be honest, I’m still... [Read more]
‘9 Social Media Marketing Pros Share Their Best Advice for Today’s Entrepreneurs’ – Shopify
Braveen Kumar says, “Ten years ago, social media marketing was a lot different.Competing online simply meant establishing a compelling presence that would spread organically. Choosing your channels involved only a handful of popular options. Creating “media” mostly meant writing posts and designing images.But today, there are roughly... [Read more]
‘Use Google AdWords Express? Check Out These Three New Features’ – Small Business Trends
Paul Chaney says, “Google (NASDAQ:GOOGL) today announced the addition of three new features to AdWords Expressintended to help small businesses reach a larger audience and better understand the impact of their ad campaigns on bottom line results. The new features are:New Google Adwords Express FeaturesAd SchedulingAdvertisers can now opt to... [Read more]
‘How to Outperform Fortune 500 Brands on Instagram [Research]’ – CMI
Kara Burney says, “In 2013, only 24.6% of Fortune 500 companies were active on Instagram. Fast-forward three years, and the adoption of Instagram among America’s biggest brands has doubled to 50%, with 250 brands represented on the social media platform.How are America’s biggest brands putting Instagram to use? I analyzed a year of Instagram... [Read more]
‘Moz is Doubling Down on Search’ – MOZ
Sarah Bird says, “Hi Moz community,We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz.Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz... [Read more]
‘An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign’ – Entrepreneur
Deep Patel says, “Everyone is influenced by something. And, according to Jonah Berger, that’s a good thing.Berger is a Wharton professor and bestselling author of “Invisible Influence: The Hidden Forces That Shape Behavior” and “Contagious: Why Things Catch On.”His research has given him a deep understanding of how... [Read more]
‘A look at Facebook’s carousel ad and the latest pricing trends on the network’ – Marketing Land
Andrew Waber says, “In a rather under-the-radar update earlier this year, Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text were typically rejected or quickly paused by Facebook. The new system theoretically gives more leeway to advertisers, but it also spells... [Read more]
