Latest News

Ryan Shelley says, “Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community... [Read more]

Luther Landro is a marketing consultant who primarily works with small, local businesses, helping them to add a website to their marketing tool set. And he earns a good living doing it. However, he also runs his own online business, selling software. And he reports that business is doing quite well, too. He is offering other marketers the key to his... [Read more]

Tim Peterson says, “It’s a weekday, so there’s a good chance Facebook is recalibrating its all-important News Feed algorithm. And as is often the case that means Pages will have a tougher time getting unpaid placements in people’s feeds. This time around Facebook is making Pages’ organic reach even more dependent on people sharing Page... [Read more]

Nikki Gilliland says, “For fashion retailers, an online lookbook is not only a way of showcasing a new collection, but an opportunity to truly engage consumers. Far more enjoyable than absent-mindedly scrolling through product pages, many brands are using lookbooks to bring their products to life. I’m not sure of the impact on sales, but the... [Read more]

Lindsay Kolowich says, “Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are so buried within the app that a lot of people... [Read more]

Aqib Nazir says, “Getting high traffic on a post is every blogger’s dream, but not every blogger does it the right way. Blogging is not a get-rich-quick scheme—it requires patience and persistence to build a successful blog. Famous bloggers like Neil Patel, Pat Flynn and Dareen Rowse didn’t build an online empire overnight. It took... [Read more]

AJ Agrawal says, “Each year brings a series of changes to the world of SEO in ecommerce. Much has been made about the position of SEO and whether you still should be using Google to boost your website over alternatives like social media. Regardless of where you stand on the issue, you should learn about the value SEO has for boosting your ecommerce... [Read more]

Emily Smith says, “As anyone who’s contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others are looking for... [Read more]

Craig Simpson says, “One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all starts. The whole point of mailing your literature to a large group of potential buyers is to put into their hands something... [Read more]

Joe Pulizzi says, “In December 2013, CMI released its annual content marketing predictions report (as we do every December). That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media... [Read more]

Carol Evension says, “Sales are the lifeblood of any business. Startups are no different. It can seem that there are so many things that need to get done when starting up your business that coming up with a sales process is just not on the radar. This is a real shame because the startup phase is the very best time to put in place the sales processes... [Read more]

Adam Dorfman says, “When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting. For instance, if you check into a restaurant, you might be asked whether the establishment has a wheelchair-accessible entrance or whether the location offers takeout. There’s... [Read more]