Latest News
‘Google Video Chat App Duo Connects iOS And Android, But Fragments The Landscape’ – Forrester Blogs
Nick Barber says, “Google this week added yet another chat app to the mix with Duo, a smartphone-only video chat application that bridges the gap between iOS and Android devices. Rather than solve the problem of interoperation between different video chat applications, though, it made another application altogether.The killer video chat app... [Read more]
’30 brands with excellent social media strategies’ – Econsultancy
Ben Davis says, “Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands.Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.Having said that, some brands ‘got’... [Read more]
‘Have a Small eCommerce Business? You May Need ShipBob’ – Small Business Trends
Paul Chaney says, “If you run a small ecommerce business or are a brick and mortar retailer that also sells online, you need to know about ShipBob, a “next generation” fulfillment service that provides Amazon-scale same-day delivery for orders placed in Chicago, New York City and Los Angeles. But more than that, the company offers shipping... [Read more]
‘5 Ways to Cultivate Sales Olympians’ – Entrepreneur
Joe Gustafson says, “With the Rio Olympics underway, more than 30 million Americans are glued to their TV screens, watching dreams, angst and sports sagas unfold. Besides eating away at our workday productivity (you know it’s true), the Olympics — and Olympians’ dedication, grueling practice, can-do spirit and grit — have additional... [Read more]
‘A Simple Guide to Building a Successful Loyalty Rewards Program’ – HubSpot
Lindsay Kolowich says, “Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?There’s a lot to love about customer loyalty programs, from higher retention rates to the likelihood they’ll spread the word about your... [Read more]
‘5 Online Trends To Implement In Your Digital Marketing Strategy’ – Entrepreneur
David Wither says, “Online marketing is one of the most powerful promotional mediums available to modern businesses. While this platform allows for unparalleled control over how your message is perceived by consumers, your marketing strategy need be adjusted to suit the changing trends in media consumption.These 5 new technologies have radically... [Read more]
‘Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find 125 missing children’ – MarketingExperiments
Daniel Burstein says, “We all have decisions we’re trying to drive. It may be getting budget approval from your manager. Or, selling a client on a campaign. It could be getting venture capital funding, or signing up the right business partner.Our effectiveness in securing these decisions can have a significant impact on our success. And one... [Read more]
‘What Marketers Can Learn From the 50 Fastest-Growing B2B Companies’ – MarketingProfs
Ayaz Nanji says, “The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee... [Read more]
New kind of marketing arbitrage, income for beginners #ad
Arbitrage in marketing is when you offer services for a premium price, then you outsource the actual work to someone else at a fraction of that price, and profit from the difference.Arbitrage has been used for years in marketing businesses, and elsewhere in the business world. You can build a business that way, but there are risks that keep people... [Read more]
‘Pinterest debuts click-to-play, mobile-only video ads’ – Marketing Land
Tim Peterson says, “After rolling out a diet version of video ads last year, Pinterest is ready with the real thing, or at least something closer to it.On Wednesday Pinterest unveiled its latest spin on digital video ads. The company’s new mobile-only Promoted Video format is more than an animated GIF but still a departure from the conventional... [Read more]
‘How ‘people-based marketing’ is redefining effectiveness in programmatic ad buying’ – Econsultancy
Maeve Hosea says, “Nic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and Econsultancy’s Get With the Programmatic conference on 20 and 21 September.We caught up with him to explore the latest trends in programmatic ad buying, and how he sees the discipline evolving.How is programmatic... [Read more]
‘3 Steps for Figuring Out Your Baseline SEO Campaign Goals’ – Business.com
Ajay Paghdal says, “As an experienced SEO professional, I understand the challenges of designing an SEO strategy that leads to results.If you’re looking for online visibility, you may know the right keywords for your business but remain unsure about what it takes to get search results. Or perhaps you’ve already invested in the process... [Read more]
