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Tim Peterson says, “Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was... [Read more]

Jami Oetting says, “Many agency leaders think the path to success is through growth. Grow bigger, grow faster, and don’t look back. But do they have the right business practices in place to actually achieve this? And are they prepared for the inevitable changes that occur as a company gets larger? 6 Questions to Ask Before Your Agency Grows... [Read more]

Jodi Harris says, “Most experienced content marketers recognize that any goals that their content helps them achieve are likely the result of hard work and planning – much of which, ideally, gets done at the start. But that doesn’t mean even the most seasoned experts don’t have questions when it comes to how to set their team up for optimal... [Read more]

Srinivas Krishnarao says, “Web sites are an integral part of the technological world today. And the rate at which the websites are evolving over the years has been phenomenal. As per the inputs from the website Internet Livestats, there are more than one billion websites in the internet, which is clearly an indication of the exponential rate at... [Read more]

Valerie Levin says, “When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting... [Read more]

Patricio Robles says, “As Econsultancy founder Ashley Friedlein observed in a post about digital marketing trends for 2016, “mobile is eating the world.” Coupled with the fact that programmatic has been nibbling away at digital advertising, it shouldn’t come as a surprise that mobile programmatic is thriving. In fact, last month... [Read more]

Verónica Jarski says, “Hard-sell tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands. “Cross-channel marketing is quickly making aggressive, hard sales tactics a thing of the past,” states DirectBuy in its infographic. Customers react more positively to softer tactics.... [Read more]

Lesya Liu says, “When you run any type of online ad to increase traffic to your website, where do you send that traffic? Are you directing people to the homepage or other generic page? Stop wasting your money, and pause any paid promotion you have going on — until you read this article. Now that I’ve saved a little bit of your budget,... [Read more]

Lindsay Kolowich says, “With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business,... [Read more]

Sonia Simone says, “July 4 is Independence Day here in the States, which, for most of us, entails the risk of losing: – Your fingers to cheap fireworks – Your waistline to hot dogs – Your liver All of which, as a red-blooded American, I support wholeheartedly. But if you’re spending today celebrating the country’s independence,... [Read more]

Jayson Demers says, “Most search-engine optimizers focus on purely organic results, based around keywords related to your brand or industry. For example, if you’re a marketing agency, you probably spend time optimizing for phrases like “online marketing agency.” The problem is, though, that by using such phrases, you’re relying on... [Read more]

Leslie Ye says, “Do you want to improve your sales team’s performance? If not, stop reading now. (And maybe consider changing jobs.) But if you do, and your sales team is lagging behind goals or not overachieving quite as much as you’d like them to, consider implementing a sales incentive program. This could be something as large-scale as... [Read more]