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Christina Warren says, “Prime Day is back! Amazon has announced that its faux holiday, Prime Day, will return on July 12, 2016. This means that for one day, Amazon Prime members can save money on products across categories. Last year the event was a huge success for Amazon – even if plenty of the deals were weird as h*ll. In its second year,... [Read more]

Patricio Robles says, “Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company’s “trending” section. While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders. Now, Facebook... [Read more]

Simon Penson says, “On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of “cool digital marketing trends” and things to be seen talking about, it’s become the poor relative of many a hyped “game-changer.” I’m here to argue that, in being distracted by the... [Read more]

Micah Pratt says, “Each year entrepreneurs, marketers, business owners, and more anxiously await the release of the Mary Meeker’s Internet Trends Report. And while the 2016 report shows that our global economic growth has slowed and that garnering new Internet users in more developed countries has become more difficult, it’s quick to point... [Read more]

Andrew Cohen says, “Over the past few years, I’ve worked with dozens of startups through TechStars, General Assembly and the Edge EdTech Accelerator to help founders improve their financial models to secure potential funding. Whenever I ask the entrepreneurs to share their financial models with me, I almost always see one common characteristic:... [Read more]

Ben Davis says, “According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016. So with more content and increasing complexity of distribution and measurement, what is the future of content marketing? Econsultancy’s recent trends briefing, The Future of Content... [Read more]

Alexander Paluch says, “Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Ann Stanley: Shopping ads, buy buttons,... [Read more]

James Smith says, “Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile as smartphones take center stage in day-to-day life. It’s no shock that advertisers spent $7.9... [Read more]

Tracey Wallace says, “Lots of special dates are just around the corner. July 4 is almost here. Then, it’s back to school and planning for Halloween, Thanksgiving, Black Friday and Christmas. Next thing you know, you’ll be looking back on 2016 sales numbers trying to figure out how to do it all better next go around. That’s how quickly the... [Read more]

Jerry Low says, “Reduce, reuse, recycle. The three R’s have been pounded into your head since birth. You’re supposed to do everything in your power to reduce your carbon footprint, but you don’t give much thought to your digital one. What if you could put the three R’s to good use with regard to your blog? You can, as long as you create... [Read more]

Jeremy Goldman says, “I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own... [Read more]

Neil Patel says, “Do you feel lost when you try to think of ways to generate leads for your business? In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine giant has not been coy about its desire to see more fresh, relevant, and original content on websites. You... [Read more]