Latest News
‘3 Easy Ways to Get More from Your Brand’s B2B Content’ – Entrepreneur
Renee Yeager says, “Delivering engaging, relevant content is the name of the game right now in marketing. Interestingly enough, as marketers center their efforts and investment on content-driven activities, most struggle with content creation. According to a 2015 study by Content Marketing Institute, 54 percent of B2B marketers and 50 percent... [Read more]
‘9 Little-Known Tricks About Conversion Rate Optimization’ – Entrepreneur
Ehsan Jahandarpour says, “The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on social media but still struggle to get more customers to buy from them. In fact, despite running expensive marketing campaigns... [Read more]
‘Rotating ad copy: What traffic are you missing out on?’ – Search Engine Land
Daniel Gilbert says, “Ad testing is massively important. But you knew that already. You’ve set up all your ad groups with multiple ad copy variants. But the thing is, you don’t want to test for its own sake. You can’t just write a bunch of ads and leave them. At some point, you have to make decisions — keep the winners and lose the losers.... [Read more]
‘Mozilla envisions a new kind of crowd-sourced content recommendation’ – Marketing Land
Barry Levine says, “Your browser has witnessed the kinds of content that you’ve found useful, and all browsers together know what all users find useful. So why not turn your browser into more of a content recommendation engine? That is the idea behind Context Graph, a new content recommender system that Mozilla is building for its Firefox browser.... [Read more]
‘How to Build a High-Converting Marketing Funnel’ – MarketingProfs
Verónica Jarski says, “Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel. “Before you do anything else, get really specific on your solution and the audience it’s for,” suggests ELIV8 in the following infographic. “Otherwise, you’re doomed to fail... [Read more]
‘Why Email Marketing Needs to be Part of Your Budget’ – AWeber
Marina Hoffmeier says, “Let’s face it. Email isn’t going anywhere. Just check out this little fun fact: 91 percent of consumers check email on their smartphones daily. And this one: 58 percent of adults check their email first thing in the morning. Let’s assume those numbers don’t do it for you. I have a better one: 89 percent of marketers... [Read more]
‘The Art of Scannable Content: How to Write for Today’s Online Readers’ – HubSpot
Eddie Shleyner says, “Here’s the truth: There’s no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume. Not sure where to start? That’s okay. This article will teach you the fundamentals. You’ll learn how to... [Read more]
‘The Search Marketer’s Guide to ItemRef & ItemID’ – MOZ
Mike Arnesen says, “Structured data has never been more important than it is today. We’ll talk about why briefly below, but that’s not what this post is about. This post is about giving you a new tool to add to your semantic SEO tool belt. My goal is to empower you implement semantic markup and structured data with greater ease and enable... [Read more]
‘How to Write with Power and Authority, Even if You Feel Like a Nobody’ – Copyblogger
Henneke says, “In this overcrowded online world, do you ever wonder why people would listen to your advice? I used to feel the same way. I didn’t understand why people would read my writing tips when the web is awash with writing advice from people more experienced, more knowledgeable, and more authoritative than me. Why would anyone listen... [Read more]
‘What is B2B account-based marketing & why should you care?’ – Econsultancy
Nikki Gilliland says, “For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus. Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach. In line with this growing trend, here’s a basic run-down of... [Read more]
‘Simply Measured offers “first social measurement API” for marketers’ – Marketing Land
Barry Levine says, “Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports. Now, they can query the data via the API, when it is integrated with... [Read more]
‘6 Sales Email Trends We Wish Would Die Immediately’ – HubSpot
Aja Frost says, “Most of the time, we don’t realize trends are ridiculous until after they’ve faded away. Think: Pet rocks, shag carpet, Jazzercise, to name a few. These six sales email trends, on the other hand, are so atrocious that we’re not just recognizing how horrible they are — we’re calling for their immediate death. They’re... [Read more]
