Latest News
‘The Data Digest: Introducing Forrester’s Empowered Customer Segmentation’ – Forrester
Anjali Lai says, “From the mischief caused by Napster to the arrival of the iPhone and the (once improbable) reality of wearables and self-driving cars, our world has evolved – and so have your customers. Since the launch of Forrester’s Consumer Technographics® study in 1997, we have had a front-row seat for the dramatic changes in consumer... [Read more]
‘5 Steps to Establishing an Efficient Sales Process within Your Startup’ – Business.com
Carol Evenson says, ““Sales are the lifeblood of any business. Startups are no different. It can seem that there are so many things that need to get done when starting up your business that coming up with a sales process is just not on the radar. This is a real shame because the startup phase is the very best time to put in place the sales processes... [Read more]
‘Earned engagement and fragmented audiences: kickstart your process in the enterprise’ – Search Engine Land
Garrett French says, “The problem: You have a PR team. They keep getting great coverage… in the same 10 publications. You have a content team and dozens of writers. Engagement has never been higher, but they don’t think beyond the confines of your website. The solution: Your content, your brand, your expertise needs a way out to the hundreds... [Read more]
‘The Single Sentence Strategy for Writing Compelling Business Proposals’ – Entrepreneur
Lane Shefter Bishop says, “Business proposals can be frustrating. The people sifting through numerous campaigns and pitches have usually seen 100 just like yours before their morning coffee. So how can you grab their attention? Will your work stand out in a painfully crowded marketplace? As a book-to-screen producer, I’ve learned that whether... [Read more]
‘How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)’ – MarketingProfs
Mark Eardley says, “In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, published by Penguin Random House, my co-author Charlie Stewart and I write, “The purpose of B2B marketing is to attract and retain profitable customers.” The first step toward achieving that goal is to know who influences buying... [Read more]
‘7 Easy Ways to Take Your Prospecting to the Next Level’ – HubSpot
Lauren Hintz says, “When you’re prospecting, most buyers you encounter are in the Awareness stage of their buying journey. Therefore, your goal is not to sell them on your product. Your goal is not to get them to see a demo of your product. Instead, your goal is to educate them enough to bring them to the Consideration stage of the buyer’s... [Read more]
‘Will click & collect be killed off by same-day delivery?’ – Econsultancy
Patricio Robles says, “There’s a real debate to be had as to whether retailers’ omni-channel hopes are realistic or delusional. But for retailers clinging to the idea that there will always be a place for physical stores, click-and-collect capabilities are often touted as evidence that a brick and mortar presence still offers advantages. New... [Read more]
‘As publishers see rising returns on video, Facebook is getting more of their ad campaigns’ – Marketing Land
Ginny Marvin says, “As video is expected to bring in over $10 billion in digital ad revenue this year, according to eMarketer, publishers see video as the number one trend affecting their businesses. A new survey from video ad tech firm Mixpo of 263 US sales and marketing professionals at local and national media outlets looks at the opportunity... [Read more]
‘Creating Killer Content: 5 Easy to Use Tools for Better Writing in Less Time’ – Business.com
Christopher Jan Benitez says, ““I love deadlines. I love the whooshing noise they make as they go by”, says Douglas Adams, “The Salmon of Doubt”. Hopefully, you will not live by the same words. It does not matter if you are copywriting for a company, freelancing for a couple of clients, or working for a publisher. Deadlines will... [Read more]
‘Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel’ – Entrepreneur
Entrepreneur team says, “What content should you be creating at each stage of the content marketing funnel? Learn how to create content that gets your audience to know, like and trust you! In this video, marketing expert Salma Jafri shows how you can use a funnel strategy to organize your content while still retaining authenticity. Pillar, evergreen... [Read more]
‘Five Outbound-Email FAQs That Stump Even Experienced Marketers’ – MarketingProfs
William Wickey says, “What’s the best day and time to send outbound marketing emails? How many outreach attempts is “enough”? How long should emails be? Those and other frequently asked questions about outbound-marketing emails can be tough to answer. But let’s give it a shot. Question 1: What’s the best day and time... [Read more]
Open your eCommerce store today #ad
Brett Ingram/b and Mo Latif have just announced eCom Profit Machine. This is a tool to make Amazon the key to your business future. You can use this software to create a professional, fully-functional eCommerce store that takes care of payments, order fulfillment, shipping and handling. You store is complete with products, product images, product descriptions,... [Read more]
