Latest News
‘What’s My Data Worth?’ – Forrester Blogs
Jennifer Belissent says, “That question seems to come up often. I know I’m sitting on valuable data but I’m not sure just how valuable. When it comes to using the data internally to improve operational efficiency or service delivery, the resulting cost savings demonstrates the value. Or when using the data to identify new customer opportunities,... [Read more]
‘Should Marketers Use Pop-Up Forms? A Comprehensive Analysis’ – HubSpot
Ben Ratner says, “As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.Pop-ups are everywhere these days. Over the... [Read more]
‘Three reasons brands are using podcasts as part of their content marketing strategy’ – Econsultancy
Nikki Gilliland says, “Since MailChimp ran a 19 second advert at the beginning of each episode of Serial, its brand name has become known to millions.It is just one example of a company capitalising on the popularity of podcasts, and since then, many have started to produce their own.Here’s a look at why podcasts are such an interesting medium,... [Read more]
‘When Is the Right Time to Start Another Podcast?’ – Copyblogger
Jerod Morris says, “In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice.Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth.Jerod and... [Read more]
‘We Fought the Comment Spam (and the Comment Spam Didn’t Win)’ – MOZ
Felicia Crawford says, “All across the Internet, comments sections are disappearing.From your high-profile news sites to those that share the online marketing space, more and more sites are banishing that unassuming little text box at the bottom of a post. And frankly, it’s not hard to understand why.First, you have your good ol’-fashioned... [Read more]
‘Google labels your links, such as ‘footer’ or Penguin-impacted’ – Search Engine Land
Barry Schwartz says, “In the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, we learned that Google adds labels to your links. These labels can add classifications or attributes to the link, including whether the link is a footer link, whether it’s impacted by the latest Penguin update, whether... [Read more]
‘The mobile wallet could grow up to become a real marketing channel’ – Marketing Land
Barry Levine says, ““Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards.But that’s only because its name is borrowed from the wallet’s heyday, when all “stores” were tangible. The future of the humble mobile wallet may turn out to be something... [Read more]
‘3 Strategies for Taking a Bite out of the Booming App Market’ – Entrepreneur
Q Manning says, “”There’s an app for that” used to be a tongue-in-cheek slogan in the iPhone’s early days. Now, it’s a fact of life: By 2020, it’s estimated that 6.1 billion people will rely on smartphones. Users will install 210 billion apps between now and then, a trend that will earn developers a collective $57... [Read more]
’23 Follow-Up Sales Email Templates to Send Instead of “Just Checking In”‘ – HubSpot
Aja Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders.But reps still need a... [Read more]
‘How KLM uses bots and AI in ‘human’ social customer service’ – Econsultancy
Ben Davis says, “KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016’s Festival of Marketing.She told the story of KLM’s work on social media, including the latest footnote – using AI and bots to enhance the customer journey whilst maintaining a human touch.Here’s a recap..The... [Read more]
‘The Complete Guide to Creating On-Site Reviews+Testimonials Pages’ – MOZ
Miriam Ellis says, “2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema... [Read more]
‘Snapchat’s latest Stories tab redesign adds post-roll ads, playlists’ – Marketing Land
Tim Peterson says, “Snapchat is rolling back the redesign it made in June to its all-important Stories tab and rolling out new features, like Story Playlists and post-roll ads, that may make Snapchat more like TV than ever, and potentially better.If you already know what’s changed but don’t understand why, you can head straight here. Otherwise,... [Read more]
