Latest News
‘5 Social Media Marketing Ideas for the Holidays Drawn From This Facebook Study’ – Business.com
Charles Crawford says, “How will your retail customers be preparing for the holidays this winter — and how can you reach out to them to get them into your store during the holiday shopping season? A study by Facebook about holiday shopping intentions has some useful insights.First, Facebook found, holiday preparation is rapidly going mobile.... [Read more]
No More Boring Videos, Drab Websites, or Dull Presentations #ad
If you want your online web pages, videos and presentations to be eye-catching, adding a little motion can’t be beat.This is true for green screen videos, presentations, website backgrounds, anywhere your you want to attract viewer attention.Mark Mason and Pat Flannagon are releasing a package of Action Backgrounds at 11 AM EDT, today.These... [Read more]
‘3 Keys to Create Engaging Content for More Customers and Sales’ – Entrepreneur
Nathan Resnick says, “One of the most exciting fields for startups right now is content marketing. This engaging way to spread the word about your business has continued to grow as different forms of content gain popularity. Though it all started with the typical blog, companies are now using various forms of content marketing like podcasts to... [Read more]
‘With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]’ – Search Engine Land
Glenn Gabe says, “In May of 2015, I uncovered a major algorithm update that I called “Phantom 2.” It ended up being a huge update that impacted many websites across the web globally. I’ll explain why it was named “2” and not “1” soon. Google first denied there was an update in early May 2015, but then finally explained that they... [Read more]
‘8 Data-Backed Strategies to Increase Your Video’s Play and Conversion Rates’ – HubSpot
Margot Mazur says, “Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth.In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you’re... [Read more]
Free pass to Video Success Summit (online event) #ad
If you want to convert more prospects into customers or if you want more highly qualified leads that already trust you before you contact them, then video is the tool to explore.In a video, you can show potential clients who you are, what you stand for and what you know.Not only that, video can help turn existing clients into repeat buyers. It’s... [Read more]
‘Google Analytics launches Workspaces for enterprise-level tag management’ – Marketing Land
Matt McGee says, “Google Analytics Solutions (a new name; see below) continues its push toward the enterprise withtoday’s launch of Workspaces, a new collaborative feature that’s available in both Google Tag Manager and Tag Manager 360.The goal, according to Google’s announcement, is to solve workflow challenges that agencies and multi-user... [Read more]
‘Google Will Attack Popup Ads On Smartphones’ – Forrester Blogs
Ted Schadler says, “We’ve all experienced this garbage:You are on your smartphone.You find a link that you hope will help you in a mobile moment.You click with the great hope that it will be exactly what you need.Some irrelevant popup ad grabs you by the arm and blocks your path.You suffer through the ad or the countdown before getting... [Read more]
‘China introduces far-reaching new internet ad law: Why it matters’ – Econsultancy
Jeff Rajeck says, “China’s internet advertising market is much larger in proportion to its traditional advertising than Western countries.The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).China, by comparison spends a far greater percentage (66%) of its advertising... [Read more]
‘Should You Be Outsourcing SEO Training for Your Team?’ – MOZ
Rachel Goodman Moore says, “When first looking to offer something new, most businesses fall in line with one of two schools of thought:Build it internallyPurchase or outsource itThere are pros and cons to both sides of the coin.Here’s an example: Say you’re looking to expand the selection of products your company sells. Building a new... [Read more]
‘How to Give and Get Exceptional Testimonials, Part Two’ – Copyblogger
Sonia Simone says, “Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways?Giving a testimonial is a service to others, but it serves you, too.In the previous episode, Pamela Wilson shared the six “magical” questions you can ask to get convincing testimonials.She concludes the testimonials... [Read more]
‘How to Calculate ROI for Your Content Marketing Campaign’ – Entrepreneur
Jayson Demers says, “You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring an enormous return. And all of that is great.But how, exactly, do you know how much of a return your content marketing... [Read more]
