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Marcus Miller says, “We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is that larger and seemingly more authoritative businesses don’t perform as well in local search as they should. There are many reasons... [Read more]

Tim Peterson says, “The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally appear on the right-hand side of the page. A reader tipped us off to the new look, and a Facebook spokesperson confirmed that this is one of the ad-free layouts the company is trying... [Read more]

Pete Caputa says, “Forty-two percent of salespeople report that prospecting is the part of the sales process they struggle with most. But as a sales professional, consistent prospecting efforts are arguably your most important activity. And these days, email is an essential part of an effective prospecting campaign. The hardest part of email prospecting?... [Read more]

Jeff Rajeck says, “”Boost Post” This button is on every Facebook update, and it’s always so tempting to push. I mean, who wouldn’t want to fork over a few bucks and get more exposure? Most sensible brand marketers, however, aren’t that hasty. Instead, they usually hold back and wait to see what happens with the post... [Read more]

Peter O’Neill says, “Many new marketing automation solutions are now available to help B2C marketers manage customer engagement, B2B marketers manage leads, and marketers of all ilk manage other marketing processes, such as campaigns and digital asset management. European marketers are traditionally more hesitant about investing in technology... [Read more]

Jeremy Gottlieb says, “Working in SEO, I always find myself poring over data and looking for ways to expedite the analysis process. Analyzing data can often be tedious, mind-numbing, and boring work, so anything that can be done to speed up finding that needle in the haystack is almost always a good idea. A few months ago, I began using a formula... [Read more]

Aaron Orendorff says, “Let’s start with the bad news: You are not your company’s best salesperson. In fact – no matter how effective your training, incentive or marketing programs may be — nobody within your business is as good at selling as your customers. This is why brands are taking advantage of user-generated content (UGC). According... [Read more]

Joydeep Bhattacharya says, “The consumer behavior is changing for the better. Nowadays, customers are smarter and have access to information at their fingertips. They just take seconds to make a purchase decision. How adaptive is your brand to cater to the needs of Gen Y audiences? The success of a business depends on several factors and you need... [Read more]

Jeff Baum says, “Both technology and automation play a huge role in the digital marketing space. Paid search and social functionality is more complex than ever, the number of platforms and networks that need to be managed is constantly expanding and clients are demanding deeper analysis and insights. These convergent dynamics put a strain on the... [Read more]

Barry Levine says, “Google has taken another step toward becoming a one-stop, cloud-based solution for major media companies. Late last week, the tech giant announced its acquisition of Mountain View, California-based video platform Anvato. Deal terms were not made public. Anvato’s Media Content Platform automates the encoding, editing, publishing... [Read more]

Brian Clark says, “A lot has happened since we launched Rainmaker two years ago. What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution. The website aspects of the Platform are even more powerful, and are now complemented by integrated email, marketing... [Read more]

David Koji says, “Americans can’t get enough livestreaming video. In fact, according to Deloitte’s 10th Digital Democracy Survey, nearly one-third of Americans binge on a weekly basis, and almost half now subscribe to streaming video services. Millennials ages 14-25 spend more time streaming video content than watching live television. For... [Read more]