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Are your competitors smarter about Instagram than you are? #ad
If you don’t know much about Instagram, you could be giving your competitors an unfair advantage. But there’s a solution, and it’s free. Tuesday- Friday, this week only, you can attend Instagram Success Summit, online.If you watch all the sessions, June 7-10, you will find out many ways to profit from Instagram that most marketers... [Read more]
‘The human side to SEO: the power of personas’ – Search Engine Land
Ryan Shelley says, “Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important.SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in... [Read more]
‘9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have’ – HubSpot
Kevin McGrath says, “Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that?In this article, I want to show you nine... [Read more]
‘Brand Commerce: A new planning model for marketers’ – Econsultancy
Michael Sandstrom says, “With the growing role digital plays in our shopping behaviours, many marketers have seen the traditional customer journey grow increasingly complex.We now have to consider a whole range of additional touchpoints when planning marketing and advertising campaigns.As an agency working predominantly with below-the-line activations... [Read more]
‘Let Digital Commerce Summit Help You Elevate Your Business in 2016’ – Copyblogger
Jessica Frick says, “You’ve seen a few posts here about our upcoming event, Digital Commerce Summit— especially about the myriad benefits it will deliver to attendees.Today, we have one more quick note for you about our inaugural event … but this note isn’t aimed at potential attendees (more for them here).Instead, today’s information... [Read more]
‘Reaching Your Golden Influencers with Content Through LinkedIn Ads’ – MOZ
AJ Wilcox says, “We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy.We’ve all heard the gospel of great content being preached: “Just create great content, and the links will naturally come.” While this may be true for brands with existing followings,... [Read more]
‘Five free content ideation tools if you’re fed up of Google Keyword Planner’ – Econsultancy
Ben Davis says, “If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.This is inconvenient for the many writers out there who like to use this tool to plan their content.Here’s a really quick roundup of five genuinely useful and fun alternatives if you are looking... [Read more]
‘The 6 Musts of a Successful Holiday Marketing Campaign’ – Entrepreneur
Sujan Patel says, “Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and... [Read more]
‘8 Things Every Sales Prospecting Email Must Include’ – HubSpot
Aja Frost says, “How many prospects respond the first time you email them? One percent? Five percent?The problem usually isn’t your recipients — it’s your emails. Most outreach emails are, to be frank, pretty crappy. They’re boring, lengthy, unhelpful, and generic. Even worse, they’re far too focused on selling to the prospect... [Read more]
‘Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance’ – Marketing Land
Ginny Marvin says, “Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on which pages have turned into never-ending streams and a specific ads-per-page policy doesn’t make much sense.A Google spokesperson confirmed the update to Marketing Land:“We’re always... [Read more]
‘How to Engineer Sales and Marketing to Have Shared Goals’ – Business.com
Jeffrey Davis II says, “One of the key distractors to achieving Sales and Marketing Alignment (SMA) is having misaligned goals between Sales and Marketing.It has been estimated that “most companies spend 30 to 40 percent of their revenue on Sales and Marketing” [Marketo]. With a spend that high it is imperative that these two functions... [Read more]
‘How can mobile payment actually improve customer experience?’ – Econsultancy
Ben Davis says, “Payment impacts customer experience more than anything else.In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.But payment has also improved many experiences... [Read more]
