Latest News
‘3 common mistakes made in do-it-yourself PPC’ – Search Engine Land
Pauline Jakober says, “People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it look so easy in its myriad of fanciful videos? Now, I’m sure there are a lot of smart, self-taught business owners and in-house marketers who have found some success... [Read more]
‘5 emails to re-engage your subscriber list’ – Marketing Land
Daniel Faggella says, “Building an email list is not an easy task in an e-commerce business. You need to create consistent content that resonates with your target audience. Then, you must actively promote that content to convert your readers into subscribers. But this is just the starting point of email marketing. You need to garner the trust... [Read more]
‘Email Delivery vs. Deliverability: What’s the Difference?’ – HubSpot
Kayla Lewkowicz says, “We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing... [Read more]
‘The Great Google Game: How Parent Companies Dominate Google Results for Their Subsidiaries’ – Business.com
Amie Marse says, “Search Engine Optimization (SEO) is an incredibly intricate process that has recently become a crucial component of digital marketing. Search engines are remarkably valuable to business, with Google dominating more than 80 percent of all search engine users. SEO is essentially a game between marketers and the search engines:... [Read more]
‘Why Pharma marketers are increasingly turning to social media’ – Econsultancy
Tamara Littleton says, “It wasn’t long ago that pharma brands tended to avoid social media. The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway. What’s changed? The opportunity for... [Read more]
‘Use of Interactive Content on the Rise ‘ – CMI
Lisa Murton Beets says, “Do you use interactive content to influence the buyer’s journey? Fifty-three percent of content marketers we recently surveyed said they do. And what do you think is their top reason for doing so? You may suspect that it’s engagement (I know I did). I was pleasantly surprised, however, to see that educating the audience... [Read more]
‘Build Your List: How to Get People to Subscribe to Your Blog’ – Business.com
Sarah Quinn says, “Getting people to read your blog is important. But getting them to subscribe is essential if you ever want them to become a customer, that is. When people subscribe to your blog, they give you their email address, meaning they finally pass from the attract stage to the convert stage. After that, you only need to close and delight... [Read more]
‘7 Tips for Getting More Response to Your Emails (Infographic)’ – Entrepreneur
Rose Leadem says, “Tired of sending out five emails just to get a response from one or two? We’ve all been there, but as frustrating as it can be, the answer to eliciting more email replies is simple. Literally. According to a study conducted by email productivity software provider Boomerang, short and to-the-point emails are far more likely... [Read more]
‘The Sales & Marketing departments: Why & how they should merge’ – Econsultancy
Ben Davis says, “Sales and marketing are converging in many businesses. But why and how? Econsultancy’s latest Digital Transformation Best Practice Guide answers exactly those questions. Here are some of the key insights. Why merge Sales and Marketing? 1 Effectiveness of marketing and sales is under scrutiny The combined cost of sales and... [Read more]
‘5 Customer Acquisition Strategies for Steady Growth’ – Business.com
Joydeep Bhattacharya says, “The consumer behavior is changing for the better. Nowadays, customers are smarter and have access to information at their fingertips. They just take seconds to make a purchase decision. How adaptive is your brand to cater to the needs of Gen Y audiences? The success of a business depends on several factors and you need... [Read more]
‘6 Characteristics That Separate True Sales Professionals From Mere Wannabes’ – HubSpot
Art Sobczak says, “A couple weekends ago I was in Chicago for a baseball game with some friends. We all had similar mid-morning flight times out of O’Hare the following Tuesday morning. Being a group of six, we needed a large vehicle to get us from downtown to the airport. No problem. The doorman at the hotel hooked us up with Leo, a private... [Read more]
‘Managing the Tensions & Tradeoffs Between UX & SEO’ – MOZ
MOZ team says, “We don’t live in a world where we have the luxury of thinking about just user experience or just SEO. The two share many of the same spaces online, working in tandem and sometimes even clashing. In today’s Whiteboard Friday, Rand details the considerations and compromises that must be made for UX & SEO to coexist... [Read more]
