Marina Hoffmeier says, “Let’s face it. Email isn’t going anywhere.

Just check out this little fun fact: 91 percent of consumers check email on their smartphones daily.

And this one: 58 percent of adults check their email first thing in the morning.

Let’s assume those numbers don’t do it for you. I have a better one: 89 percent of marketers say that email is their main source for lead generation.

In a digitally dominated industry, the stats tell a pretty clear message: email is essential for any small business owner.

Not yet convinced it’s right for you? Let’s take a closer look at the variety of benefits of using email to communicate with customers and promote your business”.

Why Email Marketing Needs to be Part of Your Budget


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