Latest News
’15 of the Best Email Marketing Campaign Examples You’ve Ever Seen’ – HubSpot
Lindsay Kolowich says, “At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need examples of outstanding content. It helps us get through creative ruts, make... [Read more]
‘Five ways to utilize your data to increase sales – Econsultancy
Shaun Haase says, “Big data is one of the most underutilized resources available to businesses today.Only 0.5% of data available is used, as the sheer amount and complexity of the data intimidates companies.Many believe that only large enterprises have the resources to utilize big data, yet small businesses can easily take advantage of it as... [Read more]
‘Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations’ – MOZ
MOZ team says, “At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing... [Read more]
‘How to Get 30% Off Our Most Popular Premium WordPress Themes’ – Copyblogger
Jerod Morris says, “Only a few days left before this offer expires …On Tuesday, I alerted you to the massive StudioPress blowout sale going on this week.Basically, it’s our big annual Black Monday discount delivered three months in advance.The details couldn’t be simpler: Until the offer expires on Tuesday, August 30 at 5:00 p.m. Pacific... [Read more]
‘Facebook now officially showcases vertical videos in mobile news feeds’ – Marketing Land
Tim Peterson says, “A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed.“We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each... [Read more]
‘Google now requires more reviews for Seller Ratings to show in ads’ – Search Engine Land
Ginny Marvin says, ”Google hasn’t made it official, but the company has been telling some customers that there is a new minimum for Seller Ratings extensions to display in AdWords ads. Businesses must accumulate at least 150 reviews in the past 12 months, up from just 30.Seller Ratings extensions show automatically in AdWords ads when certain... [Read more]
‘How to Improve SEO Using Educational Resources: One Company’s Step-by-Step Framework’ – HubSpot
Sean Falconer says, “The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.So what happens if you... [Read more]
‘5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good’ – Entrepreneur
AJ Agrawal says, “Brands on the cutting edge of technology often enjoy an advantage over their competitors. In 2016, 60 percent of marketers surveyed by Black Ink said they believed that business intelligence would become the most in-demand technology. And one area that is significantly influencing business intelligence is marketing automation.But... [Read more]
‘Why is Retargeting Important for E-commerce Business Success?’ – Business.com
Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily life.To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses.In general, terms, E-commerce can be defined... [Read more]
‘Why Content Marketers Need Digital Librarians’ – CMI
Jake Athey says, “When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is?If you call for help — whether your content library resides in a digital... [Read more]
‘Real Life Social Marketing Examples’ – Small Business Trends
Matt Masnfield says, “One of the most important attributes of successful small business owners is the ability to learn, and learn often.That’s right, every day brings new advances in business technology, approaches for running your business, and new ways to market your products and services.Sometimes it seems like that last one hits business... [Read more]
‘NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro’ – MOZ
Dr. Peter J. Meyers says, “From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using... [Read more]
