Latest News
‘Introducing the “Influencer Marketing Technology Landscape”’ – Marketing Land
Travis Wright says, “Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. From discovery to engagement to tracking and reporting,... [Read more]
‘A Beginner’s Guide to Creating Video Content’ – MarketingProfs
Caleb Cousens says, “You’re scared. How on earth are you going to create quality video content that people are actually going to watch? First off, you don’t have a good camera; second, you don’t have any idea how to edit video; and third, as if the first two reasons weren’t crippling enough, you don’t have the slightest... [Read more]
‘This Sales Mistake You’re Making Is Like Throwing Away Free Money’ – HubSpot
Dave Rynne says, “When I first started my sales career as an overly aggressive outside salesman, we were taught to knock down doors for business, hunt out prospects, go in for the kill, and one-call close them. (Follow-ups were for losers who couldn’t close on the first date.) In all my time on the job, I had never heard the word ‘upsell.’... [Read more]
’10 factors that may be impacting your organic traffic’ – Search Engine Land
Stephanie LeVonne says, “Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause. Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are... [Read more]
‘Facebook is a news platform and they need to admit it’ – ‘Mashable’
Jason Abbruzzese says, “Facebook’s role as a distributor of the news is well established. Now, it’s becoming the place where news happens. Margaret Sullivan, media columnist for the Washington Post, doesn’t think the company is ready to take on that role. “I think that Facebook really sees itself and talks about itself... [Read more]
‘3 Unexpected Ways Writers Deliver Value (So They Can Charge More)’ – Copyblogger
Pamela Wilson says, “In today’s world, the writer runs the show. Not just any writer, of course. The pennies-a-word scribe may barely scrape by. But the quality professional writer — the writer who demonstrates high value and trust from the moment of first contact all the way through to delivery of the final word — that person writes his... [Read more]
‘Six case studies that show how digital out-of-home advertising is changing’ – Econsultancy
Ben Davis says, “Out of home (OOH) advertising is changing as more and more digital inventory is unveiled. In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples. The OOH landscape – automation of dynamic and contextual advertising Before looking at some of the most innovative... [Read more]
‘Responsive Web Design Is Not Mobile First’ – Forrester
Ted Schadler says, “My colleague and coauthor Julie Ask and I are watching with dismay as company after company shrinks its desktop website down to a small screen using responsive web design (RWD) techniques so it fits on – but isn’t optimized for – smartphones. Companies have delightedly embraced responsive web design as the one-size-fits-all... [Read more]
‘Three reasons why you should localize social media posts’ – Econsultancy
Jeff Rajeck says, “One might assume that when global brands run social media pages in foreign markets that they localise the content. Surprisingly, though, many don’t. Sure, the text is translated and links point to a local website, but a lot of what is posted on social media in Asia, for example, is surprisingly similar to what is posted... [Read more]
‘3 Tried-and-True Sales Email Templates the Pros Use’ – HubSpot
Leslie Ye says, “No matter what you sell and no matter who you sell it to, there’s one question that all salespeople have been asked at least once in their careers: “How do I know this works?” (Variations include “What’s the ROI?” and “Can you show me similar results your other customers have achieved?”) That’s because prospects... [Read more]
eCom Profit Machine starts you in eCommerce, the future of the internet #ad
Brett Ingram/b and Mo Latif have announced eCom Profit Machine. This is a software tool that makes Amazon the key to your business future success. You can use this software to create a professional, fully-functional eCommerce store that uses Amazon to take care of payments, order fulfillment, shipping and handling. Your store is complete with products,... [Read more]
‘3 reasons your content isn’t getting shared — and how to fix them’ – Marketing Land
Jayson DeMers says, “Shares are a big deal for content. These shares come in two forms: A user can share a piece of content from your site onto their social media profile directly, or they can encounter your article on social media and share, retweet or re-pin from there. Either way, the effect is similar: It increases the reach of your article... [Read more]
