Latest News
‘9 things most people don’t understand about SEO’ – Search Engine Land
John E Lincoln says, “SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative... [Read more]
‘What Makes a Really Good Email?’ – AWeber
Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work. We teamed up with Really Good Emails to talk about the innovative things brands are doing with email and how to apply them to your... [Read more]
‘What Makes a Blogging Platform Right for Your Business?’ – Business.com
Christopher Jan Benitez says, “There are lots of factors that determine the success of business blogging. One of those factors takes place even before building a blog for your business. Choosing the platform where to host your blog is important as it serves as the foundation where your blog rests. Therefore, it is crucial that you get selecting... [Read more]
‘6 Ways to Use Video to Sell New-Product Concepts’ – Entrepreneur
Stephen Key says, “If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our news feeds. It captivates our attention. Simply put, we love to watch it. I mean, who wouldn’t rather click play? For years,... [Read more]
‘In-app advertising: One user’s experience’ – Econsultancy
Luke Richards says, “Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS. For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of... [Read more]
‘Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum’ – MarketingSherpa
Paul Cheney says, “The promise of content marketing is that all that’s needed to provide value is creating high-quality material that gets noticed. The material then does all the pre-selling for you so your company closes more deals with greater efficiency. No need for cold calls, pushy sales tactics, or throwing money at direct mail. But the... [Read more]
‘What to Look for in a Professional Content Writer’ – Copyblogger
Sonia Simone says, “Every business needs content. Not the bland, me-too nonsense that frequently clutters up our inboxes and feeds, but genuinely useful, interesting content. Content that helps a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your... [Read more]
‘Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday’ – MOZ
MOZ team says, “Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them”. Should SEOs and Marketers... [Read more]
‘Let’s Get Technical: How to Create Video Content’ – AWeber
Monica Montesa says, “By now you should already know that if you’re not creating video, you’re missing out on some serious audience engagement and revenue growth (if you don’t feel like clicking the link, here’s a taste of the stats you’re missing out on: 64 percent of users are more likely to buy a product online after watching a video…... [Read more]
‘7 Simple Mistakes to Avoid in Content Marketing’ – Entrepreneur
Rich Kahn says, “Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid. Here are seven of them. 1. You don’t set a goal or plan a strategy Content marketing shouldn’t be thought of as a separate entity, but as part of your marketing... [Read more]
‘AdWords gains 3 new cross-device attribution reports’ – Search Engine Land
Ginny Marvin says, “Google is introducing three new reports on cross-device activity, along with a reorganization of the Attribution section under the Tools menu in AdWords. With six out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers... [Read more]
‘Google revenues climb 21 percent to $21.5 billion, powered by mobile’ – Marketing Land
Greg Sterling says, “After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered a big quarter yesterday. The company announced revenues of $21.5 billion, which represented 21 percent growth year-over-year and beat analysts’ consensus estimates by more than $700 million. Paid clicks were up nearly 30 percent, which was... [Read more]
