Latest News
‘Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach’ – MarketingProfs
Andrea Lehr says, “An engaging content strategy has been an essential part of many a successful marketing campaign in recent years. However, only 30% of marketers say their content marketing efforts are effective. Luckily, there are now thousands of industry leaders out there who share their expertise online. They work hard to cultivate relationships... [Read more]
Have an idea for an information product? Maximize your success #ad
You have some expertise. You can record it in a video, an e-book or a combination, and sell it to interested people. But if you have never launched a product before, you may feel a little overwhelmed. It would be good to have a guide who has been through it all before, many times, to show you the way. Kevin Fahey is the author of many information products,... [Read more]
‘You’re Not An Insights Driven Business – And It Really Hurts’ – Forrester
James McCormick says, “In Forrester’s new report, The Insights-Driven Business, my colleague’s Ted Schadler, Brian Hopkins and I have identified a predator: the insights-driven business. These businesses are vigorously applying insights to decisions and customer engagements at every opportunity. Their leaders really have a fundamental and... [Read more]
‘CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today’ – HubSpot
Jesse Mawhinney says, “Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. But many inbound marketers find themselves navigating a new world of CRO with a sense that there’s so much to test,... [Read more]
‘9 things most people don’t understand about SEO’ – Search Engine Land
John E Lincoln says, “SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative... [Read more]
‘What Makes a Really Good Email?’ – AWeber
Marina Hoffmeier says, “Anybody can send an email these days, but how can you make it really stand out in the inbox? Turns out, there are a lot of ways and a lot of brands are already putting those tactics to work. We teamed up with Really Good Emails to talk about the innovative things brands are doing with email and how to apply them to your... [Read more]
‘What Makes a Blogging Platform Right for Your Business?’ – Business.com
Christopher Jan Benitez says, “There are lots of factors that determine the success of business blogging. One of those factors takes place even before building a blog for your business. Choosing the platform where to host your blog is important as it serves as the foundation where your blog rests. Therefore, it is crucial that you get selecting... [Read more]
‘6 Ways to Use Video to Sell New-Product Concepts’ – Entrepreneur
Stephen Key says, “If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our news feeds. It captivates our attention. Simply put, we love to watch it. I mean, who wouldn’t rather click play? For years,... [Read more]
‘In-app advertising: One user’s experience’ – Econsultancy
Luke Richards says, “Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS. For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of... [Read more]
‘Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum’ – MarketingSherpa
Paul Cheney says, “The promise of content marketing is that all that’s needed to provide value is creating high-quality material that gets noticed. The material then does all the pre-selling for you so your company closes more deals with greater efficiency. No need for cold calls, pushy sales tactics, or throwing money at direct mail. But the... [Read more]
‘What to Look for in a Professional Content Writer’ – Copyblogger
Sonia Simone says, “Every business needs content. Not the bland, me-too nonsense that frequently clutters up our inboxes and feeds, but genuinely useful, interesting content. Content that helps a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your... [Read more]
‘Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday’ – MOZ
MOZ team says, “Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them”. Should SEOs and Marketers... [Read more]
