‘AdWords gains 3 new cross-device attribution reports’ – Search Engine Land
Ginny Marvin says, “Google is introducing three new reports on cross-device activity, along with a reorganization of the Attribution section under the Tools menu in AdWords.
With six out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including those that feature search ad clicks from more than one device in a conversion path.
The new cross-device activity reports:
– Devices: an overview of the cross-device activity in your account.
– Assisting Devices: shows assist levels and values by each device type — mobile, tablet, desktop.
– Device Paths: the top conversion paths for visitors who used more than one device before converting”.
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