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Larry Alton says, “As a marketer, it’s important to develop reports and updates that can be delivered to coworkers and company executives to keep everyone abreast of what’s happening in your department. Unfortunately, boring spreadsheets and columns of numbers aren’t very effective storytellers. The next time you need to create a report,... [Read more]

Eric Samson says, “A disproportionate amount of spending happens during the holidays among brands and consumers. Retailers slash prices with the expectation that holiday promotions will motivate shoppers to buy more of their products as gifts for family and friends. Companies invest heavily to promote the sales they are having. But is it enough? Earlier... [Read more]

Ann Gynn says, “When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program. “Without goals, you will have no way to know whether what you’re doing works or not,” says Stoney deGeyter, CEO of Pole Position... [Read more]

Mellisa Parrish says, “Social marketing is at a crossroads. The explosive popularity of social media over the last decade led many B2C marketers to launch social programs, often without any strategy or even an understanding of what they hoped to accomplish. Since then, nearly all marketers have jumped on the social media bandwagon launching Instagram... [Read more]

Aaron Agius says, “Nearly all marketers agree on the importance of social media marketing for business growth. And considering that 33 percent of millennials today say social media is one of their preferred channels for communicating with businesses, I expect it will become even more important over time. That said, a lot of brands still don’t... [Read more]

Sean Philip says, “With Google unleashing several new Adwords features in the first half of 2016, advertisers should take this as an opportunity to maximise their paid search campaigns. Here’s how… The updates During the first half of 2016 Google announced two fundamental changes to its Adwords real estate. It launched ‘Expanded... [Read more]

Tim Brown says, “A common question people pose to those in Search Engine Optimization is “Are there any new and big changes coming to the way that we should be on the lookout for?” In the Search Engine Optimization industry, we know there are some very common principles that will make for a more visibile site like technical markup,... [Read more]

Cyrus Shepard says, “Is it time to rewrite the SEO playbooks? For what seems like forever, SEOs have operated by a set of best practices that dictate how to best handle redirection of URLs. (This is the practice of pointing one URL to another. If you need a quick refresher, here’s a handy guide on HTTP status codes.) These tried and true old-school... [Read more]

Nikki Gilliland says, “In an ever-evolving digital landscape, it appears many media organisations are caught between the past and future. Our latest report, Trends and Priorities in the Media and Entertainment Sector, in association with Adobe, explores how marketers are attempting to respond to change. For more insight, subscribers can download... [Read more]

Daniel Knowlton says, “Do you use Twitter for business? Interested in ways to get more exposure, influence, and credibility? Getting noticed and building relationships with influencers on Twitter will help you increase your online influence within your industry. With influence comes leverage, which is the foundation to growing the business. I... [Read more]

Pamela Wilson says, “We love writers around here. Have you noticed? Professional writers. Aspiring writers. Struggling writers. Successful writers. Writers of all kinds! To show our appreciation, we put together a free ebook for writers called WORD. Because in our experience, writers are also readers, so an ebook seemed like the perfect delivery... [Read more]

Jayson Demers says, “In the marketing world, it often pays to take risks. But many marketers and entrepreneurs are intimidated at the idea of taking a bold action. That’s reasonable cause for reluctance, especially for new businesses with limited experience or limited resources with which to fund a campaign. However, risk-taking is vitally... [Read more]