Luke Richards says, “Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.

For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.

We know that app installs and in-app ad spend are both growing

Kenshoo’s Mobile App Advertising Trends Report released back in March highlighted some good top-level growth trends for the global in-app ad market (and plenty more granular stuff it’s worth diving into if you get the chance)”.

In-app advertising: One user’s experience

Econsultancy

Sharing is caring