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Amber Callan says, “Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign. Because a website... [Read more]

Amanda Cook says, “The problem with many business blogs is that they’re boring, product-centric, and full of corporate jargon — not exactly the juicy, engaging, personality-filled content that readers love to consume and share. While you want to establish trust and authority with your audience, content that helps you meet business goals also... [Read more]

Ronell Smith says, “In 2011 I wrote a post here on Moz. The title was “Wake Up SEOs, the New Google is Here.” In that post I presented some concepts that, in my personal opinion, we SEOs needed to pay attention to in order to follow the evolution of Google. Sure, I also presented a theory which ultimately proved incorrect; I was much... [Read more]

Ted Schadler says, “You can’t win, serve, and retain powerful customers without being insights-driven. It’s one of the principles of customer obsession: customer-led, insights-driven, fast, and connected. So what does it mean to be insights-driven? We think we know based on conversations with over 50 companies over three years. We... [Read more]

Nikki Gilliland says, “The Olympic Games and million-dollar marketing campaigns go hand in hand. Official sponsors like Coca-Cola and McDonald’s pay mega bucks for the privilege of plastering their logos all over athletes and official Olympics merchandise. But now, thanks to recent changes to the 40th rule of the International Olympic Committee,... [Read more]

Ayaz Nanji says, “Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016. The researchers defined “content marketing software” as standalone platforms used by marketing teams... [Read more]

Tim Peterson says, “They didn’t even give it a different name. On Tuesday Facebook Inc. continued its copycatting of Snapchat, the mobile messaging app it once tried to buy for $3 billion. This time Facebook-owned Instagram cloned Snapchat’s uber-popular Stories format. Instagram Stories doesn’t only take the name of Snapchat’s product... [Read more]

Andrew Dennis says, “There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field (or need to bolster your own site’s link profile), it often means trial and error. Due to the lack of formal education available,... [Read more]

Kaitlyn VosWinkel says, “Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you’re even seeing a boost in enrollment already. It’s working! It must be working – right? The beauty of digital marketing is you can actually connect the dots all the way... [Read more]

Ronell Smith says, “Topic Trends, the latest feature added to Moz Content, allows marketers to quickly access a snapshot of the most popular and the most relevant content in any vertical. By accessing the content in the Content Search index, Topic Trends highlights the topics that were written about most frequently in the previous five days. Since... [Read more]

Jose Cebrian says, “If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) marketing that drives the consumer to action. That’s changing (a little). These last-click-attribution type marketing tactics are fun and easy because they are predictable. We know who we are targeting... [Read more]

Larry Alton says, “As a marketer, it’s important to develop reports and updates that can be delivered to coworkers and company executives to keep everyone abreast of what’s happening in your department. Unfortunately, boring spreadsheets and columns of numbers aren’t very effective storytellers. The next time you need to create a report,... [Read more]