Latest News
‘Seven ways Google helps you unlock the secrets to creating killer content’ – Econsultancy
Marcus Tober says, “For content ideas and inspiration, most content creators depend on a number of techniques. They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly... [Read more]
’15 Marketing Tools To Check Out in 2017′ – Entrepreneur
AJ Agrawal says, “Brands working to communicate with consumers are facing more competition than ever: On a daily basis, people are bombarded with marketing messages, only some of which meet their own interests. And, over time, those consumers are learning to tune out much of the noise, making it even harder for brands to break through. Related:... [Read more]
‘6 Reasons Why Your Business Should Use Podcasting’ – Small Business Trends
Steven Scheck says, “The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market. Podcasting has... [Read more]
‘A simple checklist to prep for the Google mobile-first index’ – Search Engine Land
Bryson Meunier says, “Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in relation... [Read more]
‘Five issues which keep ecommerce managers up at night’ – Econsultancy
Jeff Rajeck says, “Ecommerce is a scary business. Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business. On top of that, consumer expectations change so often now that all the effort you put into... [Read more]
‘9 Simple Steps for Business Leaders to Dominate Twitter’ – Entrepreneur
Mindi Rosser says, “For business leaders intent on raising their visibility and promoting their company, Twitter can be one of the best tools to use if your buyers are active on Twitter. To determine whether prospective buyers tweet, type your top competitors into the Twitter search bar. If your competitors’ Twitter handles pop up, click on... [Read more]
‘MozCon Local 2017’s Full Agenda’ – MOZ
George Freitag says, “This is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you’re a brand with a ton of locations or an agency with local clients, you’re going to want to come to MozCon Local 2017. We’ve got an amazing line-up of speakers from some of the top brains in Local Search... [Read more]
‘5 Invoice Tips to Get Your Small Business Paid Faster’ – Small Business Trends
Due says, “We all like getting paid. As entrepreneurs or freelancers (or both), you need that cash flow. Without it, your business doesn’t thrive and your family doesn’t eat. The cornerstone to getting paid is more effective invoicing. Setting up an online invoicing system that works well for you and ensures that you remain on top of the situation... [Read more]
‘Super Bowl LI advertisers: Here are the brands gearing up for game day’ – Marketing Land
Amy Gesenhues says, “With less than a month before Super Bowl LI’s kickoff, brands are gearing up to take the field in hopes their campaigns will have a lasting effect on their advertising goals throughout the rest of 2017. Today, Intel released a 30-second spot scheduled to air during Fox’s Super Bowl broadcast on Sunday, February 5. The... [Read more]
‘Ad copy hack for your AdWords pathways’ – Search Engine Land
Jason Puckett says, “The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout 2016,... [Read more]
‘Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers’ – recode
Peter Kafka says, “Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched... [Read more]
‘What is Fulfillment by Amazon and How Can You Use it For Your eCommerce Business?’ – Small Business Trends
Nash Riggins says, “Handling the delivery side of an eCommerce operation can be a nightmare for small business owners. Between scrambling to generate leads, stocking popular products and fulfilling new web orders, it’s becoming increasingly difficult to stay on the ball all the time. That’s why more and more small eCommerce businesses are... [Read more]
