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Jared Hetch says, “In 2015 bitcoin finally made its mark: More than 100,000 businesses, including industry giants like Microsoft, Overstock.com and Dell, accepted it. But, what exactly is this mysterious “cryptocurrency” everyone has been talking about for years? And, is it time your small business accepted it, too? Here’s what... [Read more]

Enterprises and service providers worldwide, across every industry, face a never-ending deluge of distributed denial-of-service (DDoS) attacks that continue to rise in size, frequency and complexity. Unfortunately, not all companies realize the danger that DDoS attacks pose, or have insight into their own risk profile. The bottom line is that you first... [Read more]

Pratik Dholakiya says, “Big data and business intelligence (BI) used to be only for enterprise companies. Now, however, thanks to the software as a service (SaaS) revolution, even small businesses can afford to track and tap into a wealth of information. However, becoming a data-driven small business isn’t easy. Because you’re dealing with... [Read more]

Nick Hammond says, “Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin. It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading... [Read more]

Tamar Weinberg says, “Call it a flop: almost six months since it was launched, Twitter is calling it quits on Dashboard, its all-in-one management suite for businesses. On February 3, the app will no longer function. Dashboard was announced last summer to low fanfare and seemed to have never taken off — perhaps because most brands were already... [Read more]

Jodi Harris says, “If you’ve seen any of CMI’s 2017 Benchmarks, Budgets, and Trends research, you may have noticed that the content marketing industry is growing up. In fact, 28% of B2B marketers, and 30% of B2C marketers now say their program has reached the sophisticated or mature stage of progress – the point where their efforts are... [Read more]

Phil Schraeder says, ““The right consumer at the right time at the right place.” That familiar mantra is exactly what marketers should be aiming for… right? Yes, of course, in a broad sense. But in an ever-evolving advertising landscape increasingly dominated by programmatic, the “three rights” are overly simplistic. Arguably dangerously... [Read more]

Jason Puckett says, “The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of the paradigm shifts in AdWords account structures. The ad copy advice that follows can help improve ad copy relevance easily, at scale. Shift in AdWords account structures Throughout... [Read more]

Andrew Medal says, “Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use old methods that are ineffective. If... [Read more]

Aja Frost says, “Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to — which means that when they finally get to yours, it’s only getting mere seconds of attention. And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile. If you want your invites to make it... [Read more]

Segun Onibalusi says, “Do you know how many sites there are in the ecommerce universe? According to Lemonstand, there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing... [Read more]

Sarah Quinn says, “Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It’s safe to say email is a tough game, but there are still ways to win. 1. Expert copy If your copy isn’t up to scratch, your click-through rate is going to sink way down. So it’s very important to hire copywriters that are... [Read more]