Latest News

Marcia Riefer Johnston says, “The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do... [Read more]

Barry Schwartz says, “Google has officially confirmed they have begun rolling out the intrusive mobile interstitial penalty yesterday. Google warned us that this was coming almost a six months ago, and it did start rolling out on January 10, 2017, as Google promised. Google’s John Mueller and Gary Illyes confirmed the penalty began rolling out... [Read more]

Garry Grant says, “Attracting and retaining customers is at the heart of every online marketing strategy. Although that goal is not likely to change from year to year, the way you accomplish that goal will. To create effective online marketing strategies for the new year, you’ll need to look at the trends and changes that are poised to take... [Read more]

Today we downloaded a new (and free) e-book on what really works in online marketing. It’s called CBS Method- The Book. It’s by Emi Nelson, Precious Ng and Damon Nelson. They have been disappointed in a lot of “shiny objects” that have been thrown in front of marketers, promising the world and often delivering very little. They... [Read more]

Rieva Lesonsky says, “What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin. How wide? Overall, 68 percent of consumers... [Read more]

Mike Sands says, “2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to capture spend, reporting a record-setting Prime Day and its most successful holiday season to date. Innovations like artificial intelligence and virtual reality made their way from science fiction into the real... [Read more]

Jeff Rajeck says, “In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a ‘quaint’ tourist destination. How did Disney pull itself out this and achieve record revenues in 2016? Digital transformation. To update Disney World to the digital age, CEO Bob Iger secured a $1bn... [Read more]

Brent Freeman says, “Circumstances dictate actions, right? Well, that’s especially true in the ecommerce field. By most standards, ecommerce is a young industry. but as the option goes deeper into its 40s in 2017, the slightest hint of an unfamiliar hue turns the dye a completely different color. The reference is to the Indian marketplace.... [Read more]

Lindsay Kolowich says, “You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it’s a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here’s... [Read more]

Sonia Simone says, “We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a... [Read more]

Rand Fishkin says, “It’s that time again, friends… That time where I grade my 2016 predictions to see whether I’ve got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let’s see where we end up, and what I’ve got to... [Read more]

Ryan Bonnici says, “What are the minimum non-vanity metrics every organization adopting inbound marketing should track? A: It’s no secret: marketers have struggled to measure the metrics that matter for a very long time. Fortunately, the internet and advancements in technology have made marketing far more measurable than ever before. Consequently,... [Read more]