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Matt Lawson says, “Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks you are receiving with your Shopping ads. If you aren’t reviewing this metric on a regular basis, 2017 is officially the time to start the habit.Incorporate click share into your daily optimizationsClick... [Read more]

Amy Gesenhues says, “YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news yesterday.“If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years,” writes... [Read more]

James McQuivey says, “Watch out, cable TV. Today YouTube shared it’s newest subscription service — YouTube TV — with a hundred or so journalists at a live event at the company’s headquarters. This is different from YouTube Red, the subscription version of YouTube enjoyed by at least 1.5 million people and focuses mostly... [Read more]

Sophia Bernazzani says, “We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves.To help you save time while staying informed, we’re launching a monthly social media news... [Read more]

Patricio Robles says, “In 2016, 73% of advertisers’ total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they go across the web.But some advertisers are becoming more selective about where they’ll target consumers using programmatic... [Read more]

Barry Schwartz says, “John Mueller, a Webmaster Trends Analyst at Google, wrote a blog post explaining how SEOs and webmasters can handle site outages or closures that last for a day or longer. This is when a webmaster intentionally takes down the site for maintenance, site moves, religious reasons or other reasons.John offers three options:Block... [Read more]

Greg Gifford says, “It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing on the soapbox and ranting; I’m more standing near it and politely providing helpful advice.Almost two years ago, I wrote a post here about using Google phone support if you... [Read more]

Amanda Zantal-Wiener says, “Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like... [Read more]

Nikki Gilliland says, “The latest introduction to Instagram’s ever-expanding app is the slideshow tool, a feature that allows users to upload multiple photos or videos in a single post.With many preferring the platform’s original streamlined nature, the update has been met with some resistance. However, others have embraced it, with... [Read more]

Entrepreneur team says, “A surprisingly small percentage of domestic producers export their wares. Your marketing goal is to convince the huge remainder that they can increase profits by exporting — with your guidance — to specific target countries. You can accomplish this with emails to their websites, making connections through... [Read more]

Barry Schwartz says, “In a rare move, Google confirmed that a publisher named Natural News was penalized and deindexed by the major search engine over Google webmaster guidelines violations. In fact, Google’s John Mueller specifically said the site was using sneaky mobile redirect, and once that is “cleaned up, the site can submit a reconsideration... [Read more]

Kayla Thrailkill says, “A new ransomware campaign is targeting Google Chrome users.  If Chrome users visit a compromised site, an alert will pop up prompting the user to “update” a Chrome font extension.  The false update claims it need to execute because Hoefler Text is not found.  Although this text font is legitimate, the update is... [Read more]