Latest News
‘Top 10 local search insights of 2016’ – Search Engine Land
Wesley Young says, “As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for reflection. Learning from successes experienced and mistakes made helps you set goals that will move you forward and plan for ways to get there. To help remind you of some of the most important... [Read more]
‘6 Super Simple Tricks for Closing Way More Sales’ – Entrepreneur
Marc Wayshak says, “Few sentences are more frustrating for a salesperson to hear than, “I want to think it over.” Every salesperson knows the pain of this open-ended response. It can cause the sales process to drag on indefinitely with no clear resolution — even after what seemed to be a perfectly smooth presentation. Fortunately, there... [Read more]
‘6 Underrated Ways to Get More Website Traffic’ – AWeber
Rebecca Pollard says, “When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different versions of your form to increase engagement. But even if your sign up form is amazing, you need website traffic to make it effective.... [Read more]
‘What is data onboarding and why is it important to marketers?’ – Martech Today
Barry Levine says, “Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its first report on data onboarding in the U.S., “The State of Consumer Data Onboarding: Identity Resolution in... [Read more]
‘Holidays Are a Good Time to Boost Mobile Sales’ – Small Business Trends
SBT team says, “Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric... [Read more]
‘Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year’ – Marketing Land
Greg Sterling says, “According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year. The survey population consists... [Read more]
‘Top 5 Social Media Marketing Mistakes Your Small Business is Making’ – Business.com
Michael G. Keating says, “Social media can be a beast to tackle. You need to find a strategy that works, constantly source content, engage with your audience, respond to comments, and then tie in a soft, sweet sell somewhere in-between. Even international brands with entire teams dedicated to social media struggle, so don’t feel bad if your... [Read more]
’10 Instagram Strategies for Creative Marketers’ – Entrepreneur
Penny C. Sansivieri says, “Instagram has seen incredible growth since it was acquired by Facebook in 2012 — in fact it’s grown by 400 percent! That’s why for marketers, it can be an extremely helpful tool. Why Instagram? First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven as Facebook, making... [Read more]
‘How to Build a Memorable Personal Brand on Twitter’ – HubSpot
Wendy Marx says, “Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use... [Read more]
‘Five ways subscription box services can increase customer retention’ – Econsultancy
Nikki Gilliland says, “According to recent research, the average length of time a consumer keeps a subscription service is just 125 days. With the majority focusing on acquisition instead of retention, this stat is hardly surprising. So, how can subscription box services improve retention in the long-term? Here are five ways, as well as a few... [Read more]
‘The Keys to Launching a Successful Online Course’ – Copyblogger
Sonia Simone says, “Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier... [Read more]
‘Which Page Markup + Tags Still Matter for SEO?’ – MOZ
MOZ team says, “Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when... [Read more]
